Categories Marketing Agencies Creative Media Sustainability Technology

Brand strategy

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve their business goals.

We probe the positions taken by, the personas adopted by and the promises made by today’s most important brands, from global market leaders such as Coca-Cola and KFC to the plucky challengers making their mark.

women slowdancing

4 days ago

3 min read
Content creators bring true Tinder love stories to life in new social media series
Influencer marketing
Snoop Dogg holdign a microphone and giving the peace sign with his fingers

4 days ago

4 min read
NBC should win gold for its Olympics partnership with Snoop Dogg
The Drum Network
Shawn Johnson East

5 days ago

18 min read
Watch: Best 2024 Olympics & Paralympics ads
Olympics
smiling woman next to confetti

5 days ago

3 min read
Canva’s Cat van der Werff on the company’s first major rebrand in 10 years
rebrand
British Airways OOH ad

5 days ago

10 min read
OOH best practice is so simple, it forces you to get creative
Opinion
Broken piggy bank illustration with hammer

07 Aug 2024

7 min read
Marketing budgets may be squeezed by global stock market volatility, experts say
Stock Market
A Ralph Lauren store decorated with Wimbledon decorations

07 Aug 2024

6 min read
Who won Wimbledon? These brands aced their marketing for the event
The Drum Network
A man uses his phone to take a photo of the sea and a rocky shoreline

07 Aug 2024

5 min read
Great for the ’gram: here’s how social media has changed the way we travel
The Drum Network
Uber driver with the words 'On our way' on top
Premium Item

06 Aug 2024

6 min read
Uber’s marketing boss on making ads that appeal to policymakers and the public
Uber

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024