Content creators bring true Tinder love stories to life in new social media series
Dalia Elizabeth, Mitsy Anderson and other influencers celebrate the modern digital meet-cute in the new campaign, ‘Long Story Shorts.’
Influencers re-enact heartwarming yet humorous Tinder love stories / Credit: Tinder
Tinder, the world’s leading dating app, is turning up the romance and the laughs with its latest social campaign, ‘Long Story Shorts.’
Launching today on Instagram and TikTok, this playful new series celebrates real-life love stories from the app’s users, reenacted by some of social media’s funniest personalities. It features six true love stories brought to life by comedic content creators like Dalia Elizabeth, Kendahl Landreth and Mitsy Anderson. Each story is infused with romcom charm and humor.
Tinder Rom Com_Joy and Amy_Hero from Brenna Redd on Vimeo.
For instance, one story starring Anderson and Landreth kicks off with a woman being told by a psychic about her dream girl – a mysterious figure with a sleeve of tattoos and a penchant for motorcycles.
Skeptical but curious, she swipes her way to destiny on Tinder and, lo and behold, matches with the very woman described. Their whirlwind romance, filled with rodeos, whale watching and even a slow dance in a parking lot, is one of the heartwarming tales featured in the campaign.
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“We wanted a relatable way to emphasize that the modern meet cute is a digital-first experience and that singles today aren’t missing out on any of the serendipity romanticized in movies - it just looks a little different today,” said Stephanie Danzi, senior vice-president of global marketing at Tinder.
“We’re always looking for new ways to highlight the genuine connections that turn into love on our platform and ‘Long Story Shorts’ does just that by bringing these stories to life with a fun and engaging twist.”
Long Story Shorts, created in collaboration with social media and culture agency Movers+Shakers, is delivered through short-form video, with six episodes on Instagram and 18 mini episodes on TikTok.
“With ‘Long Story Shorts,’ we’re not just telling love stories on social; we’re celebrating the magic of real connections made on Tinder, all while delivering a good laugh,” added Geoffrey Goldberg Movers+Shakers’ co-founder and chief creative officer.
“This campaign perfectly blends romance and comedy on the social platforms where users are seeking entertainment.”
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