Categories Marketing Agencies Creative Media Sustainability Technology

Ad spend

Global ad spend has continued to rise over the past decade, coinciding with the growth of digital marketing and the digital advertising market.

From the IPA’s Bellwether to the IAB’s internet advertising revenue reports to WPP’s quarterly financials, we take a look at ad spend trends by global brands and industries.

A man in a light-colored shirt raises his hand to his mouth as he yawns

New

4 min read
Dull’s the norm in a data-driven world, which puts a big premium on entertaining ads
The Drum Network
Broken piggy bank illustration with hammer

07 Aug 2024

7 min read
Marketing budgets may be squeezed by global stock market volatility, experts say
Stock Market
The front page of a newspaper reads 'Welcome to the Olympics' in French

02 Aug 2024

5 min read
It’s the summer of sports – and sponsorship
The Drum Network
A daisy growing in a sunny field

30 Jul 2024

6 min read
Marketer confidence is back, and the budgets can’t be far behind
The Drum Network
Netflix logo atop building

18 Jul 2024

9 min read
Netflix Q2 subscribers & revenue jump as streamer doubles down on burgeoning ads business
netflix
Smiley face on a road sign

18 Jul 2024

5 min read
Is Bellwether optimism just a ‘confidence bump’ or are marketing budgets back for good...
IPA Bellweather
The message on the top half of a billboard reads 'sitr creativity'

18 Jul 2024

5 min read
Trust me, media and creative are at their best when working together
The Drum Network
Omnicom logo on mobile screen

17 Jul 2024

6 min read
Omnicom’s Q2 results bolstered by key acquisitions and growth in media & ads
Omnicom
Eric Cantona in the new Manchester United shirt with Snapdragon logo on front

15 Jul 2024

3 min read
Qualcomm marketing boss on rationale behind Manchester United Snapdragon sponsorship
sponsorship

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