Categories Marketing Agencies Creative Media Sustainability Technology

Brand purpose

Whether it’s Bodyform breaking taboos, Patagonia expressing its eco credentials or Ben & Jerry’s taking a stand on any number of societal issues, we look at brands’ reasons for being beyond just making money.

We take a closer look into a brand's purpose - its reason for existing and the things it stands for.

Packets of Opill held aloft by hands

New

6 min read
For a brief this big, we had to tear up the rulebook
The Drum Network
Canadian singer Jully Black making an appearance at Canada's Olympic House

4 days ago

4 min read
How do you build an Olympic house? Here’s how we met the brief for Team Canada
The Drum Network
Posters for a charity supporting men's mental health

06 Aug 2024

4 min read
What do mental health and climate change have in common?
The Drum Network
firdaous-el-honsali headshot

05 Aug 2024

5 min read
‘PR as a metric for purpose doesn’t tell you anything,’ says Dove’s Firdaous El Ho...
Dove
A woman sits at a table at a party with a carton of juice in front of her

25 Jul 2024

5 min read
When it comes to sustainability, agencies need to offer action as well as words
The Drum Network
People stand in a row in a field making love hearts by joining their hands

19 Jul 2024

5 min read
Brands have the power to help end the loneliness epidemic
The Drum Network
The Drum and Podge design breakfast

19 Jul 2024

4 min read
The Drum’s creative coverage brings design back into the fold
Artificial Intelligence
Only 2.6% of public or private company boards globally contain a CMO

18 Jul 2024

5 min read

Sponsored

Get on board: what CMOs need to know to earn a place on the board
Promoted
Discover the learnings behind award-winning Cannes campaigns from Samsung, Heineken, Movistar, and DoorDash

17 Jul 2024

5 min read

Sponsored

What’s in a win? Behind the scenes of Cannes Lions 2024’s victors
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024