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Awards Case Studies

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

Example of award-winning work

30 May 2024

5 min read

How Guinness became the Australian beer of winter
Example of award winning work

30 May 2024

5 min read

Explained: Park’s campaign to get gear to finally fit women footballers
Example of award winning work

30 May 2024

4 min read

How Disney Star India’s Words of Pride campaign reclaimed respect with language
Example of award winning work

30 May 2024

3 min read

How Karan, one of India’s most common names, broke the internet
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Search Case Studies

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28 Nov 2023

4 min read
Jacada Travel's efforts to drive PPC growth explained
The Drum Search Awards

28 Nov 2023

6 min read
Zipcar shares award-winning strategy to grow visibility in search
The Drum Search Awards

28 Nov 2023

6 min read
How Verve used good content to grow an online mortgage client's marketshare
The Drum Search Awards

28 Nov 2023

5 min read
Specsavers plugged appointment data into media buying, here's how it worked
The Drum Search Awards

28 Nov 2023

7 min read
How Nicorette ensured its site visibility lived up to its brand power
The Drum Search Awards

28 Nov 2023

5 min read
Royal Mail's award-winning B2B drive explained
The Drum Search Awards

28 Nov 2023

6 min read
Kinesso helped Hiscox turn around its organic reach
The Drum Search Awards

28 Nov 2023

6 min read
Using taboo-busting editorial to reach new audiences: lessons from Libresse
The Drum Search Awards

Metaverse Case Studies

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10 Dec 2023

2 min read
How EY has built out an award-winning metaverse lab
The Drum Awards for Metaverse

08 Dec 2023

4 min read
Adidas Original's venture into the metaverse explained
The Drum Awards for Metaverse

29 Nov 2023

3 min read
How Cult set up a Beauty Week in the metaverse for top clients
The Drum Awards for Metaverse

29 Nov 2023

7 min read
H&M nailed its metaverse entry with one simple priority. UX
The Drum Awards for Metaverse

29 Nov 2023

6 min read
Metavision became a metaverse leader - here's how
The Drum Awards for Metaverse

29 Nov 2023

3 min read
Papa John's cut a nice slice of the NFT market with this award-winning work
The Drum Awards for Metaverse

29 Nov 2023

3 min read
Pizza Hut's move from Web 2 to Web 3 made it a big cheese in the metaverse - here's how
The Drum Awards for Metaverse

29 Nov 2023

3 min read
The metaverse helped promote independent artists, here's how
The Drum Awards for Metaverse

Experience Case Studies

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11 Jan 2024

3 min read
Rethink on how it took Torontonians window shopping with Ikea
Experience Case Studies

10 Dec 2023

4 min read
Why Budweiser's World Cup influencer strategy went big
Experience Case Studies

10 Dec 2023

5 min read
Flick & Flavour combined open-air cinema with vegan gastronomy
Experience Case Studies

09 Dec 2023

3 min read
How Pinterest's step into the real world built its B2B credit
Experience Case Studies

08 Dec 2023

3 min read
The PlayStation campaign that reignited hype globally for experiences on PS5
Experience Case Studies
Eurovision

27 Nov 2023

7 min read
Liverpool City Council on putting on ‘the best Eurovision ever’... for Ukraine
Experience Case Studies
Case

27 Nov 2023

6 min read
Battersea Power Station: inside the iconic venue's reopening campaign
Experience Case Studies

27 Nov 2023

2 min read
Stranger Things: The Experience launched fans on a perilous adventure through Hawkins Lab
Experience Case Studies

Design Case Studies

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09 Dec 2023

2 min read
Nokia brought its brand to life with a fresh take on event design
The Drum Design Awards

29 Nov 2023

5 min read
Screenmedia on finding a new Thredd for Global Payment Systems
The Drum Design Awards

29 Nov 2023

3 min read
The making of a brand identity fit for brand designers
The Drum Design Awards

29 Nov 2023

2 min read
Why Fiverr wrote an 'Open letter to AI'
The Drum Design Awards

29 Nov 2023

2 min read
How NYC Pride landed on the consistent brand it had always needed
The Drum Design Awards

29 Nov 2023

2 min read
With Emperor, Channel 4 designed an annual report that upturned corporate norms
The Drum Design Awards

29 Nov 2023

5 min read
With its Sonic Trophy, Mastercard transformed rugby's player of the match accolade
The Drum Design Awards

29 Nov 2023

4 min read
How KitKat created a chocolate to celebrate Ramadan
The Drum Design Awards

PR Case Studies

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07 Dec 2023

3 min read
Calm and Hope&Glory nomalized suicide discussions with this Grad Prix-winning campaign, here's...
PR Case Studies

07 Dec 2023

6 min read
Pragmatic on influencing the UK government’s semiconductor strategy
PR Case Studies

07 Dec 2023

6 min read
ZenAuto updated the Green Cross Code to account for EVs, it reached 4,000 schools
PR Case Studies

07 Dec 2023

4 min read
Weetabix milked a binary question for PR fame - it worked
PR Case Studies

07 Dec 2023

5 min read
Estrid's Human Renaissance campaign explained
PR Case Studies

07 Dec 2023

3 min read
Ebay and Love Island on sparking an affair with pre-loed goods
PR Case Studies

07 Dec 2023

7 min read
Crisis at San Francisco Pride: How Bospar kept the event on the rails despite setbacks
PR Case Studies

07 Dec 2023

7 min read
How Emma's take on counting sheep made audiences sleepy
PR Case Studies

Content Case Studies

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08 Dec 2023

3 min read
Vaginas Uncensored: Bodyform on shaking up social with 'Vaginas Uncensored'
Content Case Studies

06 Dec 2023

6 min read
How we hacked Australia's Super Bowl from a Pizza Hut
Content Case Studies

06 Dec 2023

5 min read
Waitrose on serving up the 'most hospitable' branded podcast
Content Case Studies

06 Dec 2023

7 min read
J.P. Morgan's award-winning 'Every Payment Speaks Volumes' campaign explained
Content Case Studies
Flo

06 Dec 2023

7 min read
Flo Health on how its content drove daily app usage with pregnant mothers
Content Case Studies

06 Dec 2023

6 min read
Enterprise Rent-A-Car made the most of its Uefa partnership with this award-winning conten...
Content Case Studies

06 Dec 2023

2 min read
NYT and Birkenstock's 'Ugly for a Reason' mission explained
Content Case Studies

06 Dec 2023

7 min read
How Hiscox navigated a perfect storm of Google updates
Content Case Studies

Out of Home Case Studies

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05 Dec 2023

3 min read
Maybelline on launching its falsies to the world
Out of Home Case Studies

05 Dec 2023

3 min read
Harry's on how seeing the big picture delivered big sales
Out of Home Case Studies

05 Dec 2023

6 min read
How Kinetic & PHD drove Barbie & Ken to movie success
Out of Home Case Studies

05 Dec 2023

4 min read
GSA created buzz around Google's geospatial software, here's how
Out of Home Case Studies

05 Dec 2023

7 min read
How Posterscope and EE got late night commuters home safely
Out of Home Case Studies

05 Dec 2023

4 min read
How creative, media and PR boosted Tony Blair's ticket sales
Out of Home Case Studies

05 Dec 2023

3 min read
Uber Eats creates cultural moment to celebrate Ramadan, here's how
Out of Home Case Studies

05 Dec 2023

3 min read
TfL on launching the Elizabeth Line
Out of Home Case Studies

Digital Advertising Case Studies

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06 Dec 2023

2 min read
Pop-Tarts tapped into the zillow surfing craze with its edible listing, here's why
Digital Advertising Case Studies

06 Dec 2023

5 min read
How an out-of-the-box social campaign showed an off-road powerhouse in full focus
Digital Advertising Case Studies

06 Dec 2023

5 min read
How Hennessy crafted success with a programmatic omnichannel campaign
Digital Advertising Case Studies

06 Dec 2023

7 min read
Henkel explains its award-winning account-based transformation
Digital Advertising Case Studies

06 Dec 2023

5 min read
GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase
Digital Advertising Case Studies

06 Dec 2023

2 min read
How KitKat said more with fewer words in digital
Digital Advertising Case Studies

06 Dec 2023

3 min read
How Vim Black, a fake product, made a real impact in households
Digital Advertising Case Studies

06 Dec 2023

4 min read
Mastercard's Team of Leos was a Messi masterclass, here's why
Digital Advertising Case Studies

B2B Case Studies

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29 Nov 2023

7 min read
This campaign positioned Inmarsat as an ambassador of the space race
B2B Case Studies

29 Nov 2023

4 min read
ABAX had a big B2B push for UK awareness. Here’s how it worked...
B2B Case Studies

29 Nov 2023

4 min read
Medius tackled white collar fraud with a podcast, here's how
B2B Case Studies

29 Nov 2023

7 min read
Sciex implented VR in its B2B marketing, here's how
B2B Case Studies

29 Nov 2023

7 min read
How Citrix's dancing robots rocked the B2B world
B2B Case Studies

29 Nov 2023

4 min read
How Deloitte gave AR postcards the personal touch
B2B Case Studies

29 Nov 2023

6 min read
How a 150-year-old tech brand reinvented itself for a new era
B2B Case Studies
Workaday campaign

29 Nov 2023

3 min read
Workday made staff feel like rock stars in this award-winning campaign, here's why
B2B Case Studies

Social Media Case Studies

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28 Nov 2023

3 min read
Avanti's social campaign to recruit more women explained
Social Media Case Studies

28 Nov 2023

3 min read
How UK government identified anxiety and depression on social and offered advice
Social Media Case Studies

28 Nov 2023

3 min read
How Argos got the most of an interior designer and behavioral scientist on social
Social Media Case Studies

28 Nov 2023

2 min read
Boost on how it helped Brits say 'yes' more often
Social Media Case Studies

28 Nov 2023

3 min read
Clarks teamed up with Raheem Sterling for the back to school drive – and it worked
Social Media Case Studies

28 Nov 2023

5 min read
How DiGiorno took a bigger slice of the social market
Social Media Case Studies

28 Nov 2023

6 min read
Dove on how it created an influencer community
Social Media Case Studies

28 Nov 2023

7 min read
HSBC UK went behind the scenes with a drag queen at Birmingham Pride, here's why
Social Media Case Studies

Social Purpose Case Studies

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08 Dec 2023

2 min read
Change the Ref uses creativity to fight gun violence, here’s how
Social Purpose Case Studies

04 Dec 2023

5 min read
How Ogilvy's Harmacy is safeguarding Kenya's future
Social Purpose Case Studies

04 Dec 2023

4 min read
How Kit-Kat made chocolate part of Ramadan
Social Purpose Case Studies

04 Dec 2023

3 min read
Corona on how big thinking is cleaning our oceans
Social Purpose Case Studies

04 Dec 2023

7 min read
Gatsby & Kindred raise the bar for T-levels, learn more
Social Purpose Case Studies

04 Dec 2023

4 min read
How Activision Blizzard recruits Call of Duty gamers to raise funds
Social Purpose Case Studies

04 Dec 2023

5 min read
CPB London aimed to end mysogyny via Mother's Day
Social Purpose Case Studies

04 Dec 2023

5 min read
Breaking the taboo of periods in India with VMLY&R Commerce
Social Purpose Case Studies

Agency Business Case Studies

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07 Dec 2023

5 min read
How Ukraine's Bickerstaff.734 has grown despite invasion
Agency Business Case Studies

07 Dec 2023

7 min read
NinetyEight on how it doubled its revenue and staff
Agency Business Case Studies

07 Dec 2023

5 min read
Spiro on how its thought leadership strategy made its voice heard
Agency Business Case Studies

07 Dec 2023

5 min read
How Cyber-Duck's new business strategy paid the bills
Agency Business Case Studies

07 Dec 2023

7 min read
HROC talks about 44 years of retaining clients
Agency Business Case Studies

07 Dec 2023

6 min read
Precis on creating an agency everyone wanted to work for
Agency Business Case Studies

07 Dec 2023

6 min read
How Treacle used Beige to build a bigger agency brand
Agency Business Case Studies

07 Dec 2023

7 min read
Cactus on how health and well-being equalled agency success
Agency Business Case Studies

Digital Industries Case Studies

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30 Nov 2023

5 min read
How UBS looked to social media to spread the word around its sustainable investments portf...
Digital Industries Case Studies

30 Nov 2023

6 min read
GDST on how it used social content to boost school registrations
Digital Industries Case Studies

30 Nov 2023

6 min read
How one tweet got the world talking about Heinz Tomato Ketchup
Digital Industries Case Studies

30 Nov 2023

6 min read
How UK Power Networks created more engaging online experiences
Digital Industries Case Studies

30 Nov 2023

2 min read
Ogilvy on how it changed perception of Argos and delivered impressive ROI
Digital Industries Case Studies

30 Nov 2023

4 min read
OREO tasked VMLY&R Commerce to raise sales - here's how it worked
Digital Industries Case Studies

30 Nov 2023

5 min read
VMLY&R Commerce on why it turned to retro ad jingles to help Alzheimers sufferers in Puerto...
Digital Industries Case Studies
Example of the award-winning digital work

30 Nov 2023

4 min read
Code and Theory launched Tipico's digital campaign in just six weeks. Here's how
Digital Industries Case Studies

Marketing APAC Case Studies

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Example of award-winning work

30 May 2024

7 min read
Taiwan’s award-winning video strategy to attract tech businesses explained
The Drum Awards for Marketing APAC
Example of award winning work

30 May 2024

6 min read
One brand's efforts to reduce non-renewable energy in streaming ads explained
The Drum Awards for Marketing APAC
Example of award-winning work

30 May 2024

5 min read
How Guinness became the Australian beer of winter
The Drum Awards for Marketing APAC
Example of award-winning work

30 May 2024

5 min read
Inside Arena Breakout x Grab’s unconventional, reality-bending partnership
The Drum Awards for Marketing APAC
Example of award-winning work

30 May 2024

4 min read
Inside Schneider Electric’s B2B campaign to turn Unsung Heroes into Impact Makers
The Drum Awards for Marketing APAC
Example of award-winning work

30 May 2024

6 min read
What worked about Puma homage to the trailblazers of female football, the OG’s
The Drum Awards for Marketing APAC
Example of award-winning work

30 May 2024

4 min read
How Klook and grandparents proved to gen Z that Singapore is still cool
The Drum Awards for Marketing APAC
Example of award-winning work

30 May 2024

5 min read
Pond’s changed perceptions with a packaging relaunch. Here’s how
The Drum Awards for Marketing APAC

Marketing EMEA Case Studies

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Raf Uddin, UK Creative Director of Kantar

18 Jul 2024

4 min read
Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategies...
Award Winning Work
The Drum Marketing Awards 2024

24 Jun 2024

4 min read
As an awards judge here are my (admittedly hungover) tips for true creative innovation
Opinion
Example of the award-winning work

13 Jun 2024

7 min read
Paddy Power, prostates and darts. A closer look at partnership bullseye
The Drum Awards for Marketing EMEA
Example of the award-winning work

13 Jun 2024

5 min read
Travel’s great. Booking’s not. Travelport’s 7 Wonders Challenge had the answer
The Drum Awards for Marketing EMEA
Example of the award-winning work

13 Jun 2024

7 min read
How E-FWD Thinking helped drive the energy transition
The Drum Awards for Marketing EMEA
Example of the award-winning work

13 Jun 2024

5 min read
A pre-loved clothing campaign helped keep teens off train tracks. Here’s how
The Drum Awards for Marketing EMEA
Example of the award-winning work

13 Jun 2024

5 min read
Explaining the 200th anniversary relaunch that will keep the RNLI afloat
The Drum Awards for Marketing EMEA
Example of the award-winning work

13 Jun 2024

6 min read
​Movember’s drive to tackle male suicide worked. Inside the award-winning campaign
The Drum Awards for Marketing EMEA

Marketing Americas Case Studies

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winners at DMA's America's

16 Jul 2024

4 min read

Sponsored

Lifting the lid on STōK Cold Brew Coffee’s & Hershey’s winning advertising strategies...
Promoted
Croctober

06 Jun 2024

5 min read
How Croctober became a celebration of people who like Crocs
The Drum Awards for Marketing Americas
Example of the award-winning work

06 Jun 2024

3 min read
How a care provider increased patient traffic and diversified audience demands
The Drum Awards for Marketing Americas
Example of winning work

06 Jun 2024

7 min read
Inside New Jersey’s mission to better celebrate successful business
The Drum Awards for Marketing Americas
Award winning work

06 Jun 2024

6 min read
How the La-Z-Boy rebrand was Standing Up for Your Right to Sit Down
The Drum Awards for Marketing Americas
Example of winning work

06 Jun 2024

2 min read
​Yeti’s mission to Map The Gaps resonated with hikers, here’s how
The Drum Awards for Marketing Americas
Example of winning work

06 Jun 2024

6 min read
How Amazon’s ‘Ads That Work As Hard As You Do’ won over SMBs
The Drum Awards for Marketing Americas
Example of winning work

06 Jun 2024

7 min read
How a DOOH campaign encouraged more to ‘Travel Texas’
The Drum Awards for Marketing Americas

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024