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Netflix

Netflix is an American media-services provider and production company headquartered in Los Gatos, California, founded in 1997.

As its global footprint expands, and competition in SVOD intensifies, the biggest question facing it is - will it ever accept ads?

Netflix logo atop building

18 Jul 2024

9 min read
Netflix Q2 subscribers & revenue jump as streamer doubles down on burgeoning ads business
netflix
Netflix's 'Ultimate Break' story

16 Jul 2024

3 min read
The inside story of Netflix and KitKat’s ‘ultimate break’ ad collab
kitkat
Netflix signage on roof

16 May 2024

4 min read
The Drum’s Daily Briefing: Netflix’s ad server plans & news not ‘unsafe’ for adver...
netflix
Netlfix building

23 Jan 2024

5 min read
Netflix revenue and subscription gains outpace expectations in Q4 results
netflix
WWE Raw stadium

23 Jan 2024

9 min read
$5bn Netflix-WWE deal a ‘harbinger of what’s to come’ for live sports
media planning and buying
Multiples of woman called Norma

15 Jan 2024

2 min read
Ad of the Day: Netflix sees funny side of an identity crisis in creepy spot
netflix
Netflix Squid Game OOH

29 Nov 2023

3 min read
Netflix’s ‘Squid Game: The Challenge’ campaign tests the price of morality in real l...
BBH
Netflix on TV screen with man's feet in foreground

01 Nov 2023

6 min read
New Netflix ad formats, including sponsorships and QR codes, create opportunity and risk
netflix
Lego Batman and Superman, enjoying Lego icecreams

17 Oct 2023

5 min read
Marketing’s new playbook: how Netflix, the NBA and Lego are embracing change
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024