Categories Marketing Agencies Creative Media Sustainability Technology

Ad spend

Global ad spend has continued to rise over the past decade, coinciding with the growth of digital marketing and the digital advertising market.

From the IPA’s Bellwether to the IAB’s internet advertising revenue reports to WPP’s quarterly financials, we take a look at ad spend trends by global brands and industries.

BD100 image of award winner (Female)

28 May 2024

3 min read
Celebrating BD superstars at the ALF sales & marketing awards
Open Mic
A pair of scissors positioned to cut across a reem of hundred dollar bills is

17 May 2024

5 min read
Would your brand messaging survive a recession?
The Drum Network
Love Island stars show off Love Island's preloved clothes

15 May 2024

3 min read
The Drum’s Daily Briefing: Burberry’s brand refocus & eBay’s circularity plans
Daily briefing
A blank digital billboard in front of a blue sky

10 May 2024

5 min read
Media buyers ask difficult questions so you get the best price
The Drum Network
Three people sit on the grass at a festival with a big top tent in the background

07 May 2024

5 min read
Is this the summer of OOH?
The Drum Network
DJ at a Rockstar Energy Drink event
Premium Item

17 Apr 2024

6 min read
Why events marketing spend is booming when other channels are sluggish
Experiential Marketing
Cartoon showing social media reactions falling into a giant trash pile

08 Apr 2024

4 min read
The unseen cost: How brands are mismanaging millions in content
Open Mic
Man looking at Forbes.com

04 Apr 2024

8 min read
Forbes accused of selling MFA media to brands under guise of legitimate ad space
media planning and buying
Man wearing Donald Trump rubber Halloween-style mask

25 Mar 2024

6 min read
Truth Social stock success hinges on Trump’s cult of personality – not real business v...
Social Media

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024