Categories Marketing Agencies Creative Media Sustainability Technology

Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

Illustration of Elon Musk next to explosion

4 days ago

13 min read
X fired a kill shot at Garm. Now, ad industry collaboration & standards-setting may suffer
Social Media
Broken piggy bank illustration with hammer

07 Aug 2024

7 min read
Marketing budgets may be squeezed by global stock market volatility, experts say
Stock Market
Pixelated banana

07 Aug 2024

14 min read
Fortune 500 brand ads seen next to porn & racial slurs, with IAS & DoubleVerify in the mix
brand safety
Posters for a charity supporting men's mental health

06 Aug 2024

4 min read
What do mental health and climate change have in common?
The Drum Network
In-flight airplane seatback screens
Premium Item

06 Aug 2024

14 min read
Retail media’s next frontier is travel & transport – just ask Expedia, United & Uber
Uber
TGI Friday's sign against a blue sky
Premium Item

02 Aug 2024

6 min read
How TGI Friday’s made its media more cost-effective in tough economic times
Food & Drink
New York Stock Exchange building

01 Aug 2024

12 min read
Mapping big tech’s quarterly results: Commerce shakeup, cloud boom & AI’s proving grou...
Microsoft
The growth in live TV streaming opens up new opportunities for advertisers

25 Jul 2024

8 min read

Sponsored

Watching together: how communities are united through live TV
Promoted
Google Search

22 Jul 2024

7 min read
In shock decision, Google abandons third-party cookie deprecation plans
Google

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024