Categories Marketing Agencies Creative Media Sustainability Technology

Experiential Marketing

Experiential marketing engages a target audience using branded experiences to create an emotional connection and draw out brand loyalty.

From festivals to retail installations to unmissable activations, we examine what audiences want from brands in this new era for experiential.

Canadian singer Jully Black making an appearance at Canada's Olympic House

4 days ago

4 min read
How do you build an Olympic house? Here’s how we met the brief for Team Canada
The Drum Network
Teresa Day, Darren Stein & Candice Edwards

15 Jul 2024

10 min read
Jawbreaker celebrates its 25th anniversary in star-studded LA bash sponsored by Planoly
Social Media
Numerous colorful padlocks attached to a surface

04 Jul 2024

5 min read
Seeing is believing – and Cannes Lions showed experiential builds trust
The Drum Network
A merged streetscape of neon signs showing brands and Asian writing

12 Jun 2024

5 min read
Make goosebumps your new KPI
The Drum Network
The Drum journalist on a game show
Premium Item

13 May 2024

4 min read
Why Pinterest is using immersive events to ‘un-boring’ B2B marketing
Experiential Marketing
Garnier hands out products at a festival
Premium Item

30 Apr 2024

5 min read
Putting on an event? Here’s how to show your CEO it was worth the investment
Experiential Marketing
motel 6 campaign

26 Apr 2024

2 min read
Motel 6 names Garfield its ‘chief pet officer’ & opens pet-friendly Garfield-themed su...
Experiential Marketing
DJ at a Rockstar Energy Drink event
Premium Item

17 Apr 2024

6 min read
Why events marketing spend is booming when other channels are sluggish
Experiential Marketing
A bright light show against a dark background

10 Apr 2024

5 min read
6 key components of the ‘holistic promotion’ paradigm in experiential marketing
The Drum Network

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