Categories Marketing Agencies Creative Media Sustainability Technology

Experiential Marketing

Experiential marketing engages a target audience using branded experiences to create an emotional connection and draw out brand loyalty.

From festivals to retail installations to unmissable activations, we examine what audiences want from brands in this new era for experiential.

A brown dog wears a pair of wire-framed glasses

02 Apr 2024

5 min read
I was an old agency dog, but I learned new tricks
The Drum Network
The skyline in Austin, Texas

15 Mar 2024

5 min read
At SXSW 2024, bold experiential marketing took center stage
The Drum Network
A backlit stage set up for a musical performance

01 Feb 2024

5 min read
All the world’s a stage: Next-gen live events are building the experience economy
The Drum Network
A 360-degree bird's-eye view of the earth

18 Jan 2024

8 min read
What actually is immersive marketing (and where is it headed next)?
Experiential Marketing
Make up and tattoo parlor at Pinterest pop up

11 Dec 2023

7 min read
Have influencers made experiential marketing risk-free?
Experiential Marketing
The porch of a house, the bay window of which has been turned into a billboard ad for Ikea with product name and price of the lamp visable inside written on the window

27 Nov 2023

6 min read
Winners announced at The Drum Awards for Experience 2023
Experiential Marketing
Asos Your Way campaign with three models wearing asos clothes in different locations

27 Nov 2023

5 min read
Asos plans to spend its extra £30m marketing pot doing ‘cooler’ work
Experiential Marketing
Arc'teryx campaign

05 Oct 2023

4 min read
Arc’teryx debuts first campaign, ‘No Wasted Days,’ to inspire global wanderlust
Experiential Marketing
A skydiver, falling to earth

05 Sep 2023

6 min read
‘Brand gravity’: 3 years post-pandemic, what’s next for experiential marketing?
The Drum Network

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