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Predictions 2024

Hosted at The Drum Labs in London on 31 January, this half-day, free-to-attend event, will be full of engaging panels, in-depth fireside chats and valuable networking. The event is now sold out. Register to watch on demand.

Three open halves of oranges on a purple background

05 Feb 2024

7 min read

‘Time for demographic barriers to get smashed to pieces’: Ad execs on 2024 audiences
An old-fashioned radio microphone, up close

05 Feb 2024

5 min read

Will AI-generated PR content dominate in 2024?
A robot's hand, bunched into a fist

02 Feb 2024

8 min read

‘The great unifier’: Marketing execs’ (tentative) generative AI hopes for 2024
2024 will bring it all

01 Feb 2024

5 min read

Get ready to yell. Get ready to hide. It's a silly, serious year for design
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Source: Barcardi Cocktail Trends Report 2024.

19 Mar 2024

6 min read

Sponsored

Shaken or stirred? 4 refreshing trends to mix up the spirits marketing experience
Promoted
Creativity illustration

08 Mar 2024

9 min read
5 of the top CMO priorities today, from AI & cookieless personalization to funnel collapse
marketing
Scales weighing up roman empire and Grimmace memes

05 Mar 2024

6 min read
Trendflation makes it impossible to discern between priceless and worthless trends
Opinion
'Politics, Conflict & Media' explores the implications each digital platform has for advertisers

01 Mar 2024

4 min read

Sponsored

Advertising amid political polarization: insights from The Drum, The Independent and other...
Promoted
Hamburger on a multicolored background

21 Feb 2024

7 min read

Sponsored

New year, new focus: top resolutions for 2024 – and why it matters to marketers
Promoted
Ed Sellier, Dunnhumby

19 Feb 2024

3 min read
Measuring effectiveness, retail media, AI and first-party data will dominate 2024
Media predictions 2024
Smartphone with animated Chatbot and message blocks

15 Feb 2024

6 min read

Sponsored

AI for CX: a little more conversation, a little less (in)action
Promoted
Spotlight on Technology at The Drum's Predictions event

14 Feb 2024

4 min read
It is time to start reckoning with how tech changes will really impact marketers
Tech predictions 2024

Brands

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Source: Barcardi Cocktail Trends Report 2024.

19 Mar 2024

6 min read

Sponsored

Shaken or stirred? 4 refreshing trends to mix up the spirits marketing experience
Promoted
Creativity illustration

08 Mar 2024

9 min read
5 of the top CMO priorities today, from AI & cookieless personalization to funnel collapse
marketing
Smartphone with animated Chatbot and message blocks

15 Feb 2024

6 min read

Sponsored

AI for CX: a little more conversation, a little less (in)action
Promoted
Spotlight on Brands at The Drum's Predictions event

08 Feb 2024

4 min read
Skyscanner and Lottie London marketing bosses on what’s shaping the year ahead for CMOs
beauty
A coffee with latte foam art

07 Feb 2024

6 min read
Health without compromise: Innocent, Oatly, and the rise of ‘enjoyable wellness’
The Drum Network
2024 will bring it all

01 Feb 2024

5 min read
Get ready to yell. Get ready to hide. It's a silly, serious year for design
Opinion
Woman with electronic signals going though the head

31 Jan 2024

5 min read

Sponsored

Predictions 2024: effectiveness will be the next frontier in the AI battle
Promoted
A customized bicycle, made to look like a watermelon, in a colorful setting

30 Jan 2024

5 min read
Personalization is the future of commerce – so why are brands still lagging?
The Drum Network

Media

show all
'Politics, Conflict & Media' explores the implications each digital platform has for advertisers

01 Mar 2024

4 min read

Sponsored

Advertising amid political polarization: insights from The Drum, The Independent and other...
Promoted
Ed Sellier, Dunnhumby

19 Feb 2024

3 min read
Measuring effectiveness, retail media, AI and first-party data will dominate 2024
Media predictions 2024
Spotlight on Media at The Drum's Predictions Event

13 Feb 2024

5 min read
2024 media strategies: how Dunnhumby, GroupM, Deliveroo and HP are readying for change
Media predictions 2024
I voted stickers for US election

30 Jan 2024

2 min read

Sponsored

Politics, conflict and media: how to navigate challenges and opportunities
Promoted
Scan as you shop customer

22 Jan 2024

7 min read

Sponsored

Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024
Promoted
A giant multi-color mural of a clown

17 Jan 2024

6 min read
‘Toxic positivity’ in marketing: Could B2B ads benefit from a little cynicism?
The Drum Network
Some newspapers, stacked vertically, spine-up

15 Jan 2024

4 min read
2023 saw a huge increase in earned media investment – expect the same from 2024
The Drum Network
Cartoon Image of man using mobile banking app

11 Jan 2024

2 min read

Sponsored

How to maximize the top 7 trends in customer experience right now
Promoted

Technology

show all
Hamburger on a multicolored background

21 Feb 2024

7 min read

Sponsored

New year, new focus: top resolutions for 2024 – and why it matters to marketers
Promoted
Ed Sellier, Dunnhumby

19 Feb 2024

3 min read
Measuring effectiveness, retail media, AI and first-party data will dominate 2024
Media predictions 2024
Smartphone with animated Chatbot and message blocks

15 Feb 2024

6 min read

Sponsored

AI for CX: a little more conversation, a little less (in)action
Promoted
Spotlight on Technology at The Drum's Predictions event

14 Feb 2024

4 min read
It is time to start reckoning with how tech changes will really impact marketers
Tech predictions 2024
A robot's hand, bunched into a fist

02 Feb 2024

8 min read
‘The great unifier’: Marketing execs’ (tentative) generative AI hopes for 2024
Artificial Intelligence
Woman with electronic signals going though the head

31 Jan 2024

5 min read

Sponsored

Predictions 2024: effectiveness will be the next frontier in the AI battle
Promoted
9 tips to help marketers to prepare for a new data & privacy landscape in 2024

26 Jan 2024

12 min read

Sponsored

The CMO’s data privacy checklist for 2024
Promoted
Surveillance collage

25 Jan 2024

12 min read
Happy Data Privacy Week! Here are the top global privacy changes to expect in 2024
Data & Privacy

Agencies

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Scales weighing up roman empire and Grimmace memes

05 Mar 2024

6 min read
Trendflation makes it impossible to discern between priceless and worthless trends
Opinion
Hamburger on a multicolored background

21 Feb 2024

7 min read

Sponsored

New year, new focus: top resolutions for 2024 – and why it matters to marketers
Promoted
Three open halves of oranges on a purple background

05 Feb 2024

7 min read
‘Time for demographic barriers to get smashed to pieces’: Ad execs on 2024 audiences
Trends
An old-fashioned radio microphone, up close

05 Feb 2024

5 min read
Will AI-generated PR content dominate in 2024?
The Drum Network
A backlit stage set up for a musical performance

01 Feb 2024

5 min read
All the world’s a stage: Next-gen live events are building the experience economy
The Drum Network
Woman with electronic signals going though the head

31 Jan 2024

5 min read

Sponsored

Predictions 2024: effectiveness will be the next frontier in the AI battle
Promoted
A person looking into a large pair of binoculars

23 Jan 2024

9 min read
Marketing moments to watch in 2024 (according to marketers)
predictions
Scan as you shop customer

22 Jan 2024

7 min read

Sponsored

Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024
Promoted

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