Categories Marketing Agencies Creative Media Sustainability Technology

B2B Marketing

Business-to-business (B2B) is one of the most dynamic spaces in all of marketing. Here we provide deep insights about all of the trends shaping a sector that is transforming daily before our eyes.

An old blue car in a field

05 Aug 2024

5 min read
How to sell a car in 50 clicks: Lessons from an automotive digital PR
The Drum Network
Only 2.6% of public or private company boards globally contain a CMO

18 Jul 2024

5 min read

Sponsored

Get on board: what CMOs need to know to earn a place on the board
Promoted
Numerous colorful padlocks attached to a surface

04 Jul 2024

5 min read
Seeing is believing – and Cannes Lions showed experiential builds trust
The Drum Network
How creativity is redefining the world of B2B advertising

03 Jul 2024

1 min read
The Drum Show: why creativity is making B2B the place to be
b2b creative
Tusar Barik of LinkedIn sitting next to Canadian filmmaker Ben Proudfoot

02 Jul 2024

10 min read
Why Oscar-winning filmmaker Ben Proudfoot made a B2B marketing documentary
Cannes Lions
Young, Primola, True and Barro in Cannes, France / Credit: The Drum

18 Jun 2024

5 min read
How ‘The Great Marketing Makeover’ can help CMOs go from undervalued to influential
Cannes Lions
reddit b2b campaign

13 Jun 2024

4 min read
Industry leaders reveal the marketing power of word-of-mouth in Reddit’s new B2B campaign...
reddit
Image of file documents

11 Jun 2024

3 min read

Sponsored

Programmatic tactics for B2B digital campaigns in EMEA
Promoted
Dr Martens's famous black boots

31 May 2024

3 min read
The Drum’s Daily Briefing: Dr Martens’ profits plummet & Budweiser responds to ASA
ASA

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024