Categories Marketing Agencies Creative Media Sustainability Technology

Influencer marketing

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services.

From investing in Instagram influencers to tapping up TikTok creators, we explore how brands are soliciting social’s biggest talents in a bid to reach gen Z audiences.

Simone Biles holds up a gold medal at the 2024 Paris Olympics

New

4 min read
Partner with a sports influencer and bring home the gold for your brand
The Drum Network
Antoni Porowski feeding his dog
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New

8 min read
Queer Eye’s Antoni Porowski on building a healthy yet accessible pet food brand with JVN
celebrity endorsement
smokey bear

4 days ago

12 min read
Bill Nye and content creators join in on Smokey Bear’s 80th birthday bash
sustainability
women slowdancing

4 days ago

3 min read
Content creators bring true Tinder love stories to life in new social media series
Influencer marketing
Snoop Dogg holdign a microphone and giving the peace sign with his fingers

4 days ago

4 min read
NBC should win gold for its Olympics partnership with Snoop Dogg
The Drum Network
A Ralph Lauren store decorated with Wimbledon decorations

07 Aug 2024

6 min read
Who won Wimbledon? These brands aced their marketing for the event
The Drum Network
A man uses his phone to take a photo of the sea and a rocky shoreline

07 Aug 2024

5 min read
Great for the ’gram: here’s how social media has changed the way we travel
The Drum Network
A man with a backpack looking out over a lake

02 Aug 2024

6 min read
Influencer-brand partnerships are huge in travel – but they’re not easy to pull off
The Drum Network
A travel influencer takes a photo of her travels

01 Aug 2024

6 min read
Disrupting travel: How influencers are inspiring the next generation of holidaymakers
Open Mic

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024