Categories Marketing Agencies Creative Media Sustainability Technology

Sustainability

Sustainability is no longer just a trend, instead, it is now incorporated into almost every business strategy.

We take a closer look at the sustainable marketing, or green marketing, strategies brands are using to promote environmental, social and economic issues around the world.

smokey bear

4 days ago

12 min read
Bill Nye and content creators join in on Smokey Bear’s 80th birthday bash
sustainability
A woman sits at a table at a party with a carton of juice in front of her

25 Jul 2024

5 min read
When it comes to sustainability, agencies need to offer action as well as words
The Drum Network
shell gs station

18 Jul 2024

6 min read
Experts debate whether repeal of Havas B Corp status represents tokenism or real progress
Havas
An abstract representation of science

17 Jul 2024

6 min read
We’re at several tipping points of global disaster – science comms must step up
The Drum Network
oil refinery

11 Jul 2024

10 min read
Activist group calls out B Corp agencies MSQ, Havas’ Tinkle & others for work with Big O...
sustainability
The backs of green empty rows of chairs at a stadium

12 Jun 2024

6 min read
How to measure the sustainability of your marketing events
The Drum Network
Steam coming out of a factory

10 Jun 2024

5 min read
Following the UN call for a fossil fuel ad ban, agencies must lead the charge
Opinion

Member Exclusives

Amy Williams of Good-Loop
Premium Item

07 Mar 2024

6 min read
After an ‘identity crisis,’ profit is within sight for green adtech startup Good-Loop
sustainability
A Shell oil rig in the North Sea
Premium Item

23 Jan 2024

4 min read
Havas B Corp status at risk after Shell win and open letter triggers official probe
shell
The OpenAI logo shown on a desktop browser
Premium Item

18 Jan 2024

9 min read
How should ad agencies measure the environmental cost of their AI use?
ddb

Latest Videos

The Drum Live

Sustainability: Not just an add-on

37 mins

Sustainability

Air travel to B2B events is a climate problem. Can trains and buses be the solution?

8 mins

Award Winning Stories

Reckitt's Hamzah Sarwar explores the innovation behind winning an award for community engagement

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024