Categories Marketing Agencies Creative Media Sustainability Technology

Influencer marketing

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services.

From investing in Instagram influencers to tapping up TikTok creators, we explore how brands are soliciting social’s biggest talents in a bid to reach gen Z audiences.

sam friedman

31 Jul 2024

5 min read
NFL’s Samantha Friedman on content marketing trends ahead of The Drum Awards Festival
NFL
Two travel influencers amid a field of hot-air balloons

31 Jul 2024

5 min read
From paying influencers to attracting them: A new paradigm in travel marketing
The Drum Network
A phone set up to film a sunset

30 Jul 2024

12 min read
Which travel influencers are marketers following in 2024?
travel and tourism
A hand holds a mobile phone taking a picture of a sunset on a beach

29 Jul 2024

5 min read
Amid ‘anti-tourism’ protests and TikTok mania, travel marketers must tread carefully
The Drum Network
A hand shaping itself around the outside of a light-ring

26 Jul 2024

7 min read

Sponsored

As influencer marketing strives for authenticity, diversity and independence are key
Promoted
George Clooney sits on a sofa holding a cup of black coffee

11 Jul 2024

6 min read
Fancy a cup of George? Why Nespresso’s Clooney partnership has worked so well
The Drum Network
The Eiffel Tower is visible through one of the Olympic rings

03 Jul 2024

5 min read
The Olympics celebrate smaller sports and stars – here’s how to maintain momentum
The Drum Network
Reality TV star Stacey Solomon sits on a bed holding a pillow that reads 'let's snuggle'

25 Jun 2024

5 min read
Stacey Solomon and George Home is a strategic partnership made in heaven
The Drum Network
Influencer in front of a camera and flash light
Premium Item

20 Jun 2024

6 min read
The dos and don’ts of writing an influencer brief
Build A Brand

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