Categories Marketing Agencies Creative Media Sustainability Technology

Influencer marketing

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services.

From investing in Instagram influencers to tapping up TikTok creators, we explore how brands are soliciting social’s biggest talents in a bid to reach gen Z audiences.

A miniature figurine of a person being watched by a crowd of other miniature figurines

19 Jun 2024

5 min read
I was a micro-influencer – here’s how brands should work with us
The Drum Network
Cannes

14 Jun 2024

6 min read
New sectors should now follow beauty and fashion brands into influencer marketing
Opinion
A hand holds a package with stickers on it

13 Jun 2024

5 min read
Marketing to young people? It’s as easy as A, B, (gen) Z...
The Drum Network
Paula Albuquerque of Ykone

12 Jun 2024

6 min read
As indie influencer shop Ykone enters the UK, can it take on the networks?
Influencer
Group of pencils in a circle

06 Jun 2024

4 min read

Sponsored

Spotify’s 2024 Podcast Trends: sight meets sound & the rise of the ‘podfluencer’
Promoted
screen with the tiktok logo next to the words "Block"
Premium Item

31 May 2024

7 min read
What marketers need to know about activists’ ‘digital guillotine’ on TikTok & Instag...
politics
A beach screening at Cannes Film Festival

24 May 2024

5 min read
Brands are starting to see the power of Cannes Film Festival
The Drum Network
Walmart Realm's Y'allternative shop

22 May 2024

6 min read
Immersive ‘y’allternative’: Walmart embraces social trends in gamified commerce expe...
Social Media
Man in Finance TikTok creator Megan Boni

17 May 2024

8 min read
Moving at the speed of social: ‘Man in finance’ TikTok trend erupts as remix hits Spot...
Opinion

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