Opinion

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A magnifying glass on a laptop

New

6 min read
When authentication falls short: Myths and realities in advertising ID solutions
Open Mic
A still from the latest Bodyform work

New

5 min read
Bodyform’s latest campaign renewed my hope that brands can help us
Opinion
Deadpool and Wolverine enjoy a Heineken

New

5 min read
​Could Deadpool actually breathe life back into Marvel’s marketing machine?
Opinion
A fire exit sign. Guess where we put the X logo.

New

6 min read
It’s not Twitter any more: your brand needs to eXit Musk’s binfire
Opinion
British Airways OOH ad

5 days ago

10 min read
OOH best practice is so simple, it forces you to get creative
Opinion
'WPP' written on the wall of the holding company's headquarters
Premium Item

07 Aug 2024

4 min read
Do WPP’s Q2 results point to a China crisis while Stagwell remains bullish?
Opinion
Bosch painting and several recent memes

06 Aug 2024

6 min read
From Bosch to Brat, humorous design sticks with us
Opinion
Kamala campaigning on stage

06 Aug 2024

5 min read
A Kamala Harris meme cannot sell the American dream - but maybe ‘Freedom’ can
Opinion
Sydney from the Google Gemini ad

05 Aug 2024

6 min read
We tested 47 Paris Olympics ads. Yes, they are off the pace
Opinion
Tourism

05 Aug 2024

5 min read
How your marketing can deter the ‘wrong sort’ of tourists
Opinion
An example of the campaign's out of home work

05 Aug 2024

6 min read
Nike will lose if it thinks ‘winning isn’t for everyone’ inspires us
Opinion
A travel influencer takes a photo of her travels

01 Aug 2024

6 min read
Disrupting travel: How influencers are inspiring the next generation of holidaymakers
Open Mic
Black Rifle Coffee is an example of a Conservative brand

01 Aug 2024

7 min read
The media reason there will be a surge in ‘anti-woke’ brands
Opinion
Carmy from the Bear... looking quite intense

31 Jul 2024

7 min read
The Bear necessities: 6 non-negotiables of irresistible food advertising
Opinion
An AI editor

31 Jul 2024

7 min read
3 lessons from SheerLuxe’s Reembot AI editor fiasco
Opinion
Stills from Hellman's, Philadelphia and Oreo ads

30 Jul 2024

13 min read
Andrew Tindall’s H.O.T. S.H.I.T. list: 2024’s 11 most effective ads so far
Opinion
Audible ad featuring dark elves

30 Jul 2024

6 min read
Our Audible campaign taught me to stop worrying and love the AI bomb
Opinion
People basking in the sun

30 Jul 2024

6 min read
How to be a travel brand on social that Gen Z actually likes
Opinion

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