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Olympics

The modern Olympic Games or Olympics are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions.

It remains a competitive media and sponsorship channel.

Canadian singer Jully Black making an appearance at Canada's Olympic House

4 days ago

4 min read
How do you build an Olympic house? Here’s how we met the brief for Team Canada
The Drum Network
Snoop Dogg holdign a microphone and giving the peace sign with his fingers

4 days ago

4 min read
NBC should win gold for its Olympics partnership with Snoop Dogg
The Drum Network
Shawn Johnson East

5 days ago

18 min read
Watch: Best 2024 Olympics & Paralympics ads
Olympics
los angeles coastline

06 Aug 2024

3 min read
Autodesk to lead $1bn green infrastructure plan for the LA 2028 Olympics & Paralympics
Olympics
Sydney from the Google Gemini ad

05 Aug 2024

6 min read
We tested 47 Paris Olympics ads. Yes, they are off the pace
Opinion
The front page of a newspaper reads 'Welcome to the Olympics' in French

02 Aug 2024

5 min read
It’s the summer of sports – and sponsorship
The Drum Network
Gemini logo with angry and shocked emojis

30 Jul 2024

10 min read
It’s official: the internet despises Google’s AI Olympics ad. What went wrong?
Google
View of Paris from WBD's film studio
Premium Item

30 Jul 2024

7 min read
Why the Discovery+ Olympics campaign is better than you think
BBC
Rimowa

30 Jul 2024

1 min read
Ad of the Day: Rimowa embraces Olympics spirit with sleek and simple print
Olympics

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