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Olympics

The modern Olympic Games or Olympics are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions.

It remains a competitive media and sponsorship channel.

olympic athlete

26 Jul 2024

2 min read
Sydney McLaughlin inspires in Google Gemini ad for Paris Olympics’ Opening Ceremony
Google
Kevin the Carrot

23 Jul 2024

3 min read
Ad of the Day: Aldi’s Kevin the Carrot saves the Olympics
Olympics
Paris 2024 logo on white flag

18 Jul 2024

4 min read
Google to bring AI-integrated Olympics coverage to NBCU as first tech sponsor of Team USA
Google
‘Time’ is portrayed as a spectator holding a ticking stopwatch up to sprinter Emmanuel Oyinbo-Coker

12 Jul 2024

4 min read
How 4Creative ‘wrong-footed the viewer’ with new Paralympics spot
Olympics
Athletes hugging

04 Jul 2024

2 min read
Ad of the Day: Coca-Cola’s inspiring Olympics spot celebrates human connection
Olympics
martha and snoop

03 Jul 2024

2 min read
Snoop rates Martha Stewart’s candle lighting form in Bic’s nod to the 2024 Paris Olymp...
Olympics
The Eiffel Tower is visible through one of the Olympic rings

03 Jul 2024

5 min read
The Olympics celebrate smaller sports and stars – here’s how to maintain momentum
The Drum Network
Skate, break and surf images with Open Always Wins written over the top

01 Jul 2024

6 min read
Why Samsung is championing surf, skateboarding and breakdancing at the Olympics
Olympics
team usa athletes

26 Jun 2024

3 min read
Coca-Cola celebrates everyday greatness with diverse athletes for the Paris 2024 Olympics
Olympics

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