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Marketing

From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

Julie Monti

New

5 min read
PRs can ‘stretch their wings’ after Edelman win at Cannes, says Mastercard comms boss
mastercard
Simone Biles holds up a gold medal at the 2024 Paris Olympics

New

4 min read
Partner with a sports influencer and bring home the gold for your brand
The Drum Network
A still from the latest Bodyform work

New

5 min read
Bodyform’s latest campaign renewed my hope that brands can help us
Opinion
Cecilia Weckstrom of Lego

New

26 min read
Lego’s Cecilia Weckstrom on risk-taking in marketing and overcoming fear of failure
lego
Deadpool and Wolverine enjoy a Heineken

New

5 min read
​Could Deadpool actually breathe life back into Marvel’s marketing machine?
Opinion
Antoni Porowski feeding his dog
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New

8 min read
Queer Eye’s Antoni Porowski on building a healthy yet accessible pet food brand with JVN
celebrity endorsement
Snoop Dogg holdign a microphone and giving the peace sign with his fingers

4 days ago

4 min read
NBC should win gold for its Olympics partnership with Snoop Dogg
The Drum Network

Member Exclusives

Antoni Porowski feeding his dog
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New

8 min read
Queer Eye’s Antoni Porowski on building a healthy yet accessible pet food brand with JVN
celebrity endorsement
Recycling logo on a piece of paper
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5 days ago

5 min read
5 ways to make experiential marketing more sustainable
Brand Experience
Uber driver with the words 'On our way' on top
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06 Aug 2024

6 min read
Uber’s marketing boss on making ads that appeal to policymakers and the public
Uber

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Brand safety: Is your brand election-ready?

31 Jul 2024

4 min read
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30 Jul 2024

9 min read
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024