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Lego

Lego is a globally recognized toy brand with a strong brand identity around the world.

Get the latest news and updates from Lego's advertising campaigns as we explore how Lego has adapted their marketing strategy to embrace digitalization.

Cecilia Weckstrom of Lego

New

26 min read
Lego’s Cecilia Weckstrom on risk-taking in marketing and overcoming fear of failure
lego
A Tunnock's Caramel Wafer bar against a white background

06 May 2024

11 min read
We ask marketers: Which brands are too good to rebrand?
NHS
Lego billboards in the sun

09 Apr 2024

3 min read
Lego evolves brand identity, launching first full set of design elements
lego
Family camping in the woods

25 Mar 2024

5 min read

Sponsored

How entertainment brands such as Disney and Lego ensure campaign effectiveness
Promoted
lego campaign

16 Nov 2023

4 min read
Artists rebuild Ukraine’s landmarks with Lego in reconstruction fundraiser
lego
Lego experiential event Inspiration Wonderland
Premium Item

13 Nov 2023

5 min read
Lessons from Lego on how to build an experiential campaign
lego
'Play Is Your Superpower' campaign from Lego

09 Nov 2023

2 min read
Lego Christmas ad tells kids play is their superpower
lego
Lego Batman and Superman, enjoying Lego icecreams

17 Oct 2023

5 min read
Marketing’s new playbook: how Netflix, the NBA and Lego are embracing change
The Drum Network
Lush, Lego and NTS case studies for building fandom
Premium Item

02 Oct 2023

5 min read
Four lessons for building fandoms, featuring Lego, Lush and NTS
lego

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