Categories Marketing Agencies Creative Media Sustainability Technology

Adtech

The rise of digital marketing means brands and other advertisers are using innovative tools and software, often referred to as AdTech or Advertising Technology, to target, deliver and measure their digital advertising campaigns.

We take a look at the technology being used by advertisers and how it has had an impact on performance.

Pixelated banana

07 Aug 2024

14 min read
Fortune 500 brand ads seen next to porn & racial slurs, with IAS & DoubleVerify in the mix
brand safety
In-flight airplane seatback screens
Premium Item

06 Aug 2024

14 min read
Retail media’s next frontier is travel & transport – just ask Expedia, United & Uber
Uber
GenAI in Advertising report from eMarketer and LiveRamp

25 Jul 2024

2 min read

Sponsored

How brands can close the gap between gen AI expectations & reality
Promoted
Will the cookie disapear?

23 Jul 2024

4 min read
​Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Opinion
Digital footprint concept

22 Jul 2024

4 min read
UK data privacy regulators ‘disappointed’ in Google’s decision to keep third-party c...
Google
Google Search

22 Jul 2024

7 min read
In shock decision, Google abandons third-party cookie deprecation plans
Google
Apple News interface

16 Jul 2024

4 min read
Taboola shares surge as the adtech firm, known for clickbait, secures Apple ads deal
Data & Privacy
Binoculars with Google colors on background of laptop keyboard

15 Jul 2024

6 min read
Google’s Privacy Sandbox terms may, ironically, violate privacy law, new research says
Google
A cityscape of billboards showing different adverts above the heads of a crowd of shoppers

11 Jul 2024

5 min read
Meet your customers where they’re at with the latest in geolocation and OOH
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024