Categories Marketing Agencies Creative Media Sustainability Technology

Brand safety

Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on the social media platforms that play an influential role in the flow of information.

Illustration of Elon Musk next to explosion

4 days ago

13 min read
X fired a kill shot at Garm. Now, ad industry collaboration & standards-setting may suffer
Social Media
Linda Yaccarino's lawsuit announcement

07 Aug 2024

11 min read
Bewildered adland says Musk’s lawsuit will only make things worse for X
Twitter
Pixelated banana

07 Aug 2024

14 min read
Fortune 500 brand ads seen next to porn & racial slurs, with IAS & DoubleVerify in the mix
brand safety
X

06 Aug 2024

5 min read
Elon Musk’s X sues the World Federation of Advertisers over alleged advertising boycott
WFA
shell gs station

18 Jul 2024

6 min read
Experts debate whether repeal of Havas B Corp status represents tokenism or real progress
Havas
Apple News interface

16 Jul 2024

4 min read
Taboola shares surge as the adtech firm, known for clickbait, secures Apple ads deal
Data & Privacy
The Drum sits down with leaders from Onyx by Outbrain and Adelaide

12 Jul 2024

4 min read

Sponsored

Read all about it: how advertisers can seize attention on the open internet
Promoted
oil refinery

11 Jul 2024

10 min read
Activist group calls out B Corp agencies MSQ, Havas’ Tinkle & others for work with Big O...
sustainability
samsung store exterior

09 Jul 2024

6 min read
Samsung labor strikes unlikely to dent finances ‘in an age of apathy,’ experts say
Samsung

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024