Categories Marketing Agencies Creative Media Sustainability Technology

Brand safety

Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on the social media platforms that play an influential role in the flow of information.

Cameron, Macron, Scholz and Biden

07 Jun 2024

4 min read
Sunak’s D-Day debacle suggests he is losing election comms war
UK general election 2024
António Guterres

06 Jun 2024

6 min read
UN call for fossil fuels divestment sparks discourse: ‘Outlawing oil ads is inevitable�...
sustainability
Next

03 Jun 2024

5 min read
The Drum's Daily Briefing: Harley vs Next, Shein to float & Ticketmaster hacked
brand safety
screen with the tiktok logo next to the words "Block"
Premium Item

31 May 2024

7 min read
What marketers need to know about activists’ ‘digital guillotine’ on TikTok & Instag...
politics
Contextual AI can help marketers shop smarter for their audiences

31 May 2024

5 min read

Sponsored

Why contextual AI helps retail marketers shop smarter, not harder
Promoted
Alexander Wang has sparked debate online
Premium Item

30 May 2024

7 min read
Is Alexander Wang’s viral lookalike ad a genius marketing move or deeply problematic?
fashion
A pair of trainers or sneakers hangs over a telephone wire by the laces against a dawn or dusk sky

30 May 2024

6 min read
Luxury brands are teaming up with resale platforms. Can we expect a resale boom?
The Drum Network
Jen Wong of Reddit
Premium Item

23 May 2024

15 min read
Reddit COO on ad growth, licensing to AI firms & brand safety amid social media scrutiny
Social Media
Onyx by Outbrain on how advertisers can halt the publishing industry’s decline

21 May 2024

4 min read

Sponsored

Yesterday’s news? How advertisers can halt the publishing industry’s decline
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024