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Categories Marketing Agencies Creative Media Sustainability Technology

Brand safety

Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on the social media platforms that play an influential role in the flow of information.

flavor flav

02 Jul 2024

3 min read
From Public Enemy to public appetite: Flavor Flav launches exclusive meal at Red Lobster
celebrity endorsement
A sticker reading 'I voted' on the end of someone's finger

01 Jul 2024

5 min read
What role will social media play in the upcoming general election?
The Drum Network
Graphic from the Disqo report

28 Jun 2024

7 min read
Has staying silent this Pride Month helped or harmed brands?
Diversity & Inclusion
supreme court

21 Jun 2024

7 min read
Labor v brand: experts decode Starbucks’ Supreme Court victory for marketers
politics
Elon Musk and Mark Read

19 Jun 2024

7 min read
Elon Musk on why he told advertisers to ‘go fuck yourself’ – and why he wants them b...
Cannes Lions
chiquita bananas

13 Jun 2024

9 min read
Experts link Chiquita’s guilty verdict to a ‘history stained with blood & impunity’
politics
Image

12 Jun 2024

4 min read
We Cannes fix advertising if we go ‘a.p.e’
Opinion
The backs of green empty rows of chairs at a stadium

12 Jun 2024

6 min read
How to measure the sustainability of your marketing events
The Drum Network
Facebook profile open on laptop

10 Jun 2024

4 min read
Google, Meta, TikTok & others agree to improve age assurance for alcohol advertising
Google

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024