Categories Marketing Agencies Creative Media Sustainability Technology

Future of TV

The number of channels media is being consumed on has grown over the past decade. As a result, there has been one recurring question, what does the Future of TV look like?

With TV helping many of us survive tough times, we look at how the medium’s future has been reshaped, from the rapid ascent of OTT and Connected TV to subscription strategies and algorithmic advertising.

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4 min read
Music in advertising isn’t dead – the right song still makes all the difference
The Drum Network
Paramount building facade

08 Jul 2024

7 min read
Skydance merger will ‘inject new life’ into Paramount as streaming wars heat up, pros...
Paramount
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28 Jun 2024

5 min read
Big agencies are chasing more small clients. But we know, David can beat Goliath
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The importance of partnerships and collaborations can’t be underestimated

27 Jun 2024

2 min read
The Drum Show: LG Ad Solutions and Comcast talk CTV creativity, data & partnerships
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17 Jun 2024

8 min read
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16 May 2024

4 min read
The Drum’s Daily Briefing: Netflix’s ad server plans & news not ‘unsafe’ for adver...
netflix
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15 May 2024

3 min read
Warner Bros Discovery unveils shoppable ads & new contextual targeting tools for Max
Adtech
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26 Apr 2024

2 min read
Mattel to bring 3 fast kids channels to Samsung TV Plus, with Barbie, Hot Wheels & more
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Gen Alpha will be completely different to Gen Z

16 Apr 2024

5 min read
I studied Gen Z news habits and can say without a doubt, it’s not them, it’s you!
Opinion

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