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Future of Media

One thing is certain, the Future of Media will be digital. As technology continues to advance, the avenues in which advertisers can promote their brand, product or service is also increasing.

The Drum offers thoughtful insights into how advertisers and brands are using the existing marketing technology, and what the Future of Media could look like with the growth of Virtual Reality, the Metaverse and more.

Illustration of Elon Musk next to explosion

4 days ago

13 min read
X fired a kill shot at Garm. Now, ad industry collaboration & standards-setting may suffer
Social Media
Pixelated banana

07 Aug 2024

14 min read
Fortune 500 brand ads seen next to porn & racial slurs, with IAS & DoubleVerify in the mix
brand safety
In-flight airplane seatback screens
Premium Item

06 Aug 2024

14 min read
Retail media’s next frontier is travel & transport – just ask Expedia, United & Uber
Uber
Google Search

22 Jul 2024

7 min read
In shock decision, Google abandons third-party cookie deprecation plans
Google
Apple News interface

16 Jul 2024

4 min read
Taboola shares surge as the adtech firm, known for clickbait, secures Apple ads deal
Data & Privacy
Amazon Prime cardboard boxes

16 Jul 2024

6 min read
Amazon Prime Day 2024 to hit record-shattering $14bn in US sales – but growth is slowing
Retail
X app display in app store on mobile phone screen

12 Jul 2024

8 min read
X’s ad policies & pay-to-play blue checks face probe; experts see more EU crackdown ahea...
Social Media
The Drum's Kendra Barnett sits on a couch interviewing Stagwell CEO Mark Penn
Premium Item

11 Jul 2024

8 min read
Stagwell CEO Mark Penn on AI investment and the evolution of political advertising
politics
Paramount building facade

08 Jul 2024

7 min read
Skydance merger will ‘inject new life’ into Paramount as streaming wars heat up, pros...
Paramount

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