Categories Marketing Agencies Creative Media Sustainability Technology

Metaverse

Marketers the world over are waking up to the fact the metaverse is not to be ignored, but how exactly most brands will exist in this new frontier remains to be seen. We explore the exciting new opportunities for marketers in this rapidly growing space, and provide all the information you need to start creating your very own metaverse strategy.

Emerging AI tools can make the lives of agencies and brands simpler and more agile

01 Aug 2024

6 min read

Sponsored

How smart agencies & brands are rethinking productivity in the age of AI
Promoted
AI generating an image of a rainforest

29 Jul 2024

3 min read
Nvidia & WPP leverage AI to co-create generative 3D worlds for advertisers
WPP
Image from @Adobe Stock

25 Jul 2024

6 min read

Sponsored

Apps, Ads, AI: the insider view on Meta’s App & Gaming Summit
Promoted
metaverse avatars next to "find your courage" text

18 Jul 2024

3 min read
Coach ventures into gaming with bold digital fashion collection
fashion
roblox x vans still

03 Jul 2024

2 min read
Vans & Roblox open a virtual skate paradise with the launch of Vans World 2
Gaming
Walmart Realm's Y'allternative shop

22 May 2024

6 min read
Immersive ‘y’allternative’: Walmart embraces social trends in gamified commerce expe...
Social Media
An Apple Vision Pro headset on display in a store

04 Apr 2024

4 min read
Apple’s Vision Pro isn’t just a headset; it heralds a new era of spatial commerce
The Drum Network
Different game characters look towards the Hollywood sign, as more games are adapted into movies

27 Mar 2024

7 min read
Bridging the gap between gaming, entertainment, and ad spend
Open Mic
Hate merch, part of GirlTok, less so society at large

14 Mar 2024

6 min read
Don't mistake GirlTok for GirlBritain. Nuance rarely goes viral
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024