Categories Marketing Agencies Creative Media Sustainability Technology

WPP

As one of the world's biggest advertising companies, creative transformation company WPP is looking to maintain its supremacy while adapting to changing consumer tastes.

With the marketing and advertising space continually evolving, the brand is looking to find its feet as the very notion of advertising adapts to digital disruption.

girl drinking VitaminWater on the brooklyn bridge

02 Aug 2024

6 min read
Exclusive: Why Spike Lee made a spate of NYC-inspired Vitaminwater ads for Coca-Cola
Coca-Cola
AI generating an image of a rainforest

29 Jul 2024

3 min read
Nvidia & WPP leverage AI to co-create generative 3D worlds for advertisers
WPP
Elon Musk and Mark Read

19 Jun 2024

7 min read
Elon Musk on why he told advertisers to ‘go fuck yourself’ – and why he wants them b...
Cannes Lions
Coke SoundZ

23 Apr 2024

4 min read
Coke launches ‘AI-powered instrument’ to capture the sounds of cola
creativity
chair
Premium Item

04 Apr 2024

6 min read
What do agency chairs actually do all day?
WPP
Rob Reilly
Premium Item

11 Mar 2024

12 min read
WPP CCO Rob Reilly had to go backward to go forward – and it made all the difference
creativity
Changi airport in Singapore
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05 Mar 2024

6 min read
After a slow year in APAC, should agencies expect faster growth in 2024?
saatchi & saatchi
A still from Dove and Ogilvy's 'Cost of Beauty' campaign showing a closeup image of a blonde woman's face
Premium Item

29 Feb 2024

5 min read
‘Divine discontent’: how Ogilvy connects creativity to commercial growth
WPP
Mark Read
Premium Item

27 Feb 2024

4 min read
‘Investment in creativity paying off,’ says Read as WPP tops World Creative Rankings
WPP

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024