Categories Marketing Agencies Creative Media Sustainability Technology

Coca-Cola

The Coca-Cola Company remains a global giant despite if facing increasing sugar taxes, pressures over plastic use and greater competition. Its product portfolio is adapting to address this but around the globe, its marketing efforts remain focused on maintaining its cultural relevance - and inevitably sales.

girl drinking VitaminWater on the brooklyn bridge

02 Aug 2024

6 min read
Exclusive: Why Spike Lee made a spate of NYC-inspired Vitaminwater ads for Coca-Cola
Coca-Cola
Athletes hugging

04 Jul 2024

2 min read
Ad of the Day: Coca-Cola’s inspiring Olympics spot celebrates human connection
Olympics
team usa athletes

26 Jun 2024

3 min read
Coca-Cola celebrates everyday greatness with diverse athletes for the Paris 2024 Olympics
Olympics
Coke SoundZ

23 Apr 2024

4 min read
Coke launches ‘AI-powered instrument’ to capture the sounds of cola
creativity
Chief creative officer Sarah Moffat

22 Apr 2024

9 min read
My Creative Career: Sarah Moffat, chief creative officer at Turner Duckworth
Coca-Cola
sprite campaign

16 Apr 2024

3 min read
Young adults face embarrassing situations at home in Sprite’s Latin campaign
Coca-Cola
Can of Coca-Cola K-Wave

29 Feb 2024

5 min read
Inside the creation of K-Wave, Coca-Cola’s Korean culture-flavored soda
Coca-Cola
Lots of AI generated images of a ketchup bottle

20 Feb 2024

5 min read
5 of the best AI-powered food & drink ads
Coca-Cola
People watching TV with multiple The Coca-Cola Company products on the table

02 Jan 2024

2 min read
Coca-Cola brings Sprite & Coke together for the first time in ad inspired by The Bear
Coca-Cola

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024