Coca-Cola brings Sprite & Coke together for the first time in ad inspired by The Bear
Coca-Cola taps The Bear creator for its ‘New Guy’ campaign, showing the ‘magic and chaos’ of family occasions.
For the first time in The Coca-Cola Company’s more than 130 years of history, the FMCG giant has created a campaign that weaves together multiple products in one advert.
The showrunner and creator of the hit Hulu show The Bear, Christopher Storer, is behind the 90-second hero film.
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‘New Guy’ sees a man meeting his girlfriend’s family for the first time, at her family home, over a sports game. Coca-Cola said the spot celebrated the “magic and chaos” of getting together with family and friends.
Coca-Cola, Sprite, Smart Water, and Honest Kids juice all feature in the campaign.
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Credits
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Agency: Majority
Chief executive officer and founder: Omid Farhang
Chief marketing officer and founding partner: Jorge Hernandez
Creative director: Nicolo Giarrano
Associate creative director: Jake Tannery
Senior art director: Barbara Rego
Design director: Lonnie Garner
Senior producer: Christine Presto
Group account director: Estefania Calvachi
Account executive: Paula Bermudez
Director, brand strategy: Matt McLaren
Business affairs: Bill Meadows