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Retail

Technological innovations are transforming the retail space, with the Internet of Things enabling retailers to collect data across a variety of channels to get a more in-depth understanding of consumers and consumer behavior.

As legacy brands and digital disruptors compete for market share, we explore how retailers are adapting to the new consumer behaviors and desires.

Kamala campaigning on stage

06 Aug 2024

5 min read
A Kamala Harris meme cannot sell the American dream - but maybe ‘Freedom’ can
Opinion
In-flight airplane seatback screens
Premium Item

06 Aug 2024

14 min read
Retail media’s next frontier is travel & transport – just ask Expedia, United & Uber
Uber
Zoe Kravitz pours a Michelob beer into a glass in front of two microphones in a still from a Super Bowl ad for the beer

05 Aug 2024

5 min read
There’s a crisis in impulse buying – but behavioral science has a fix
The Drum Network
A pot being wrapped by human hands
Premium Item

26 Jul 2024

6 min read
Etsy’s first-ever brand boss isn’t interested in ‘shiny, polished’ ads
etsy
Faith meets a new robot friend

25 Jul 2024

7 min read
What it really takes to make the film you want using gen AI
Opinion
Coffee and pastry with Pret branding
Premium Item

23 Jul 2024

5 min read
Will Pret regret ditching its ‘free’ coffee perk after subscriber backlash?
customer loyalty
Independent editorial, supported by
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Prime Truck

18 Jul 2024

5 min read
Amazon seizes the Prime Day
Opinion
Amazon Prime cardboard boxes

16 Jul 2024

6 min read
Amazon Prime Day 2024 to hit record-shattering $14bn in US sales – but growth is slowing
Retail
Images of Glossier lip glosses
Premium Item

15 Jul 2024

8 min read
5 ways Glossier is making over its marketing strategy
beauty

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024