Categories Marketing Agencies Creative Media Sustainability Technology

Addressable TV

TV and digital have converged. Media owners have adopted programmatic tech and marketers can now target ads at households using addressable TV. In short, Addressable TV allows advertisers to segment their TV audience and serve different ads to those different segments.

Advertisers are now testing the best media mix of mass broadcast and targeted creative. Meanwhile, media owners must tackle data management, buffering, frequency capping, and more.

Experian guests at Cannes

08 Aug 2023

6 min read

Sponsored

From signal loss to identity, streaming & more: 4 defining trends from Cannes
Promoted
Girl lying on floor surrounded by TVs

16 May 2023

4 min read

Sponsored

More than a feeling: resonance via addressable TV is the creative reawakening that adland...
Promoted
ITV

05 Apr 2023

2 min read
More than a dozen top brands are now trialing ITV’s retail media solution
ITV
CITV

04 Apr 2023

5 min read
How CITV’s departure from linear TV reflects a wider shift in children’s media
Opinion
TikTok logo restyled as an eye

30 Mar 2023

8 min read
If TikTok does get banned, where will advertisers go?
media planning and buying
ITV

24 Jan 2023

3 min read
ITV increases investment in ‘critical part’ InfoSum by 50%
ITV
Brain Scan Image

11 Jan 2023

6 min read

Sponsored

Neuroscience confirms the power of addressable TV for brands
Promoted
Exploring formats: The return to TV advertising

04 Jan 2023

2 min read
Automation slashes Ampersand addressable ad bookings from days to hours
Addressable TV
James Rooke president of Comcast Advertising
Premium Item

22 Dec 2022

4 min read
Comcast Advertising boss urges industry cooperation to fix ‘broken’ measurement system
Comcast

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