Categories Marketing Agencies Creative Media Sustainability Technology

Retail

Technological innovations are transforming the retail space, with the Internet of Things enabling retailers to collect data across a variety of channels to get a more in-depth understanding of consumers and consumer behavior.

As legacy brands and digital disruptors compete for market share, we explore how retailers are adapting to the new consumer behaviors and desires.

A cityscape of billboards showing different adverts above the heads of a crowd of shoppers

11 Jul 2024

5 min read
Meet your customers where they’re at with the latest in geolocation and OOH
The Drum Network
Sach Kukadia

03 Jul 2024

4 min read
Revolutionizing jewelry: how Sach Kukadia’s 7879 brings resale equity to luxury buyers
E-commerce
Fans watch the game at Hotel Mundial

02 Jul 2024

6 min read
IRL is Euro 2024’s best social platform
Opinion
hoka shoes
Premium Item

01 Jul 2024

7 min read
How Hoka and On gave Nike a run for its money
Nike
TikTok Shop seller portal interface on screen

27 Jun 2024

11 min read
Could TikTok’s big bet on commerce insulate the platform against the threat of a US ban?
Social Media
A Chanel No. 5 bottle on a white bedsheet

27 Jun 2024

5 min read
What can Chanel and the NBA teach us about the secret to brand longevity?
The Drum Network
Independent editorial, supported by
Snapchat Logo
ad club board and honorees

04 Jun 2024

3 min read
Ad Club of New York celebrates Advertising People of the Year 2024
ad club
Next

03 Jun 2024

5 min read
The Drum's Daily Briefing: Harley vs Next, Shein to float & Ticketmaster hacked
brand safety
Blank Street Coffee store front
Premium Item

03 Jun 2024

8 min read
5 ways Blank Street Coffee is hooking Gen Z
coffee

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024