Categories Marketing Agencies Creative Media Sustainability Technology

Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

The message on the top half of a billboard reads 'sitr creativity'

18 Jul 2024

5 min read
Trust me, media and creative are at their best when working together
The Drum Network
audible ooh campaign

17 Jul 2024

3 min read
Audible unveils world’s largest augmented reality billboards in NYC, London & DC
GroupM
Apple News interface

16 Jul 2024

4 min read
Taboola shares surge as the adtech firm, known for clickbait, secures Apple ads deal
Data & Privacy
Shoe and Adidas logo

16 Jul 2024

4 min read
Why ready-made marketing is no match for football’s glorious chaos
Opinion
A cityscape of billboards showing different adverts above the heads of a crowd of shoppers

11 Jul 2024

5 min read
Meet your customers where they’re at with the latest in geolocation and OOH
The Drum Network
Wickes ad

09 Jul 2024

4 min read
4 hours after Keir won, our Wickes ad van was helping with his new cabinet
Opinion
Paramount building facade

08 Jul 2024

7 min read
Skydance merger will ‘inject new life’ into Paramount as streaming wars heat up, pros...
Paramount
How Cadbury, Odeon & Vodafone are putting AI to work

08 Jul 2024

7 min read

Sponsored

How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
Promoted
Ed Davey firing arrows

08 Jul 2024

6 min read
Did any of our UK general election campaign predictions hit the bullseye?
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024