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Media Measurement

Linear TV lives and dies on ratings and panel feedback. This methodology doesn't hold up when looking at social video and CTV. TV audience measurement is evolving. Organizations like Barb in the UK are developing tools to understand the value each channel provides. As transparency and reporting increases, we’ll see more confidence (and spend) in addressable solutions and the CTV ecosystem.

Pixelated banana

07 Aug 2024

14 min read
Fortune 500 brand ads seen next to porn & racial slurs, with IAS & DoubleVerify in the mix
brand safety
A daisy growing in a sunny field

30 Jul 2024

6 min read
Marketer confidence is back, and the budgets can’t be far behind
The Drum Network
AI is an opportunity for both CMOs and practitioners to reframe marketing as a profit center, not a cost center.

29 Jul 2024

7 min read

Sponsored

Google’s UK VP of marketing: ‘It’s not too late to be early’ with AI
Promoted
Digital footprint concept

22 Jul 2024

4 min read
UK data privacy regulators ‘disappointed’ in Google’s decision to keep third-party c...
Google
Google Search

22 Jul 2024

7 min read
In shock decision, Google abandons third-party cookie deprecation plans
Google
How Cadbury, Odeon & Vodafone are putting AI to work

08 Jul 2024

7 min read

Sponsored

How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
Promoted
A row of Union Flag bunting

02 Jul 2024

5 min read
Polls are often wrong, so can search data predict the UK general election result?
The Drum Network
Two people hiking across a mountain

27 Jun 2024

5 min read

Sponsored

Why a ‘travel state of mind’ is the new, non-endemic advertising goldmine
Promoted
Cameron Clarke

19 Jun 2024

1 min read
The Drum Show at Cannes: Media.Monks, Adobe, Reckitt & Tripadvisor talk AI
Cannes Lions

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024