Categories Marketing Agencies Creative Media Sustainability Technology

Media Measurement

Linear TV lives and dies on ratings and panel feedback. This methodology doesn't hold up when looking at social video and CTV. TV audience measurement is evolving. Organizations like Barb in the UK are developing tools to understand the value each channel provides. As transparency and reporting increases, we’ll see more confidence (and spend) in addressable solutions and the CTV ecosystem.

Uber app open on man's mobile phone

11 Jun 2024

3 min read
Advertisers can now buy media on the Uber Rides app via their favorite DSP
Uber
Woman with headphones on

10 Jun 2024

5 min read

Sponsored

Why a cross-media mindset is key to reaching APAC’s multi-screen nomads
Promoted
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28 May 2024

2 min read

Sponsored

Your agency’s profitability hinges on one important metric
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People presenting on a stage at Criteo's Commerce Media Summit

28 May 2024

7 min read

Sponsored

How to find incremental growth in the age of the irrational shopper
Promoted
5 ways business leaders can unlock their data potential to seize new opportunities

21 May 2024

6 min read

Sponsored

Not just ‘plug-and-play’ – data-driven decision-making must be baked into company cu...
Promoted
A blank digital billboard in front of a blue sky

10 May 2024

5 min read
Media buyers ask difficult questions so you get the best price
The Drum Network
Target illustration

08 May 2024

8 min read
8 insights about the future of addressability & measurement post-cookie from The Drum Live
The Drum Live
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01 May 2024

2 min read

Sponsored

The advertiser’s action plan for a smooth transition to a cookieless world
Promoted
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Premium Item

30 Apr 2024

5 min read
Putting on an event? Here’s how to show your CEO it was worth the investment
Experiential Marketing

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024