Categories Marketing Agencies Creative Media Sustainability Technology

Effectiveness

British Airways OOH ad

5 days ago

10 min read
OOH best practice is so simple, it forces you to get creative
Opinion
One of the early Compare the Market ads

04 Jul 2024

8 min read
​There’s a fine line between an ad being instantly forgotten and remembered forever
Opinion
A cut up of several winning ads, they all feature people eating noodles

25 Jun 2024

11 min read
What 15,000 consumers actually think about Cannes Lions winners
Opinion
Image

21 May 2024

9 min read
Creatively awarded ads, once effective, are now officially average
Opinion
Apple Pie being Crushed

13 May 2024

5 min read
Listen to consumers or eat Apple’s crumbling humble pie
Opinion
The latest cartoon from Andrew Tindall and Dhananjay Khanna

25 Apr 2024

11 min read
The best and wurst of pre-testing: why marketers need to visit my sausage factory
Opinion
Burger King and Andrex ads together in unison

24 Apr 2024

7 min read
Gag reflex: why gross humor in ads can often leave a bad smell
Opinion
Uncommon Creative Studio’s REAL work and Tom Birt’s horribly fake work that we should 100% not appreciate or celebrate

09 Apr 2024

9 min read
Are ‘fake ads’ helping or hindering the advertising industry?
Opinion
An earned smile from son to father

04 Apr 2024

7 min read
Emotions are not just an advertising tool. They are the entire toolbox
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024