Categories Marketing Agencies Creative Media Sustainability Technology

Effectiveness

People point at a laptop screen

07 Feb 2024

5 min read
Effective measurement should propel brands forward – not hold them back
The Drum Network
A twirled-up tape measure on a yellow background

24 Nov 2023

6 min read
Congrats on a great brand experience – but do you know if it really worked?
The Drum Network
A city, appearing upside down through a lens

14 Nov 2023

5 min read
How mastering the power of foresight can help marketers to plan more effectively
The Drum Network
Fiat - 03

07 Jul 2023

5 min read
Creative effectiveness matters and these 20 agencies are endorsed by clients for it
creative
IPA's Janet Hull

24 May 2023

8 min read
Retiring IPA effectiveness pioneer Janet Hull on her battle to prove marketing’s worth
Opinion
How agencies can supercharge creative effectiveness for clients through data, tech & teams

19 May 2022

8 min read

Sponsored

WPP, OMG, VMLY&R, Iris & Braze discuss the golden trio of creative effectiveness
Promoted
Sauvage

23 Mar 2022

5 min read
Why perfume ads are leaving a bad smell with audiences
Opinion
thedrumshow

18 Oct 2019

3 min read
The Drum Show: making the case for a little less 'left brain'
creativity
Dove was used as an example of a brand that has successfully aligned itself with a cause

19 Jun 2019

3 min read
Awards bias for short-term work causing 'creative effectiveness crisis', IPA warns
Cannes Lions

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024