Categories Marketing Agencies Creative Media Sustainability Technology

Channel 4

‘Time’ is portrayed as a spectator holding a ticking stopwatch up to sprinter Emmanuel Oyinbo-Coker

12 Jul 2024

4 min read
How 4Creative ‘wrong-footed the viewer’ with new Paralympics spot
Olympics
Image from Channel 4 Paralympics ad

11 Jul 2024

3 min read
Ad of the Day: ‘Considering What?’ asks Channel 4’s new Paralympic Games spot
Channel 4
Made in Chelsea star and makeup artists holding Clarins products

01 Mar 2024

5 min read
Channel 4 lifts the lid on how its creative sales unit works with Clarins, TikTok and more
Channel 4
An old-fashioned CRT TV, turned into a fish bowl

23 Feb 2024

6 min read
We ask marketers: Will the TV ad ‘slump’ keep getting worse, or is change coming?
Social Media
Premium Item

17 Nov 2023

5 min read
How to pitch branded entertainment: lessons from Channel 4
Channel 4
Channel 4

24 Oct 2023

3 min read
Shoppable TV shows come to Channel 4
Channel 4
England V Scotland friendly promo

11 Sep 2023

2 min read
‘It’s just a friendly... honest’: Channel 4 promos Scotland v England clash
Football
GBBO

30 Aug 2023

3 min read
Ad of the Day: Ingredients brought to life for return of Great British Bake Off
Channel 4
4creative campaign reminds viewers why you can't beat the great outdoors

01 Aug 2023

2 min read
This Channel 4 ad will really make you fear the wilderness
Channel 4

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024