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Apple

We explore the latest news and updates from Apple.

This popular brand is not only a flashy hardware producer with sleek and memorable marketing, but also a software and services provider with iOS and the App Store.

Here at The Drum we cover, and closely monitor, the brands recent pushes into gaming and TV.

Illustration of a cyclist, created on an iPad, on an ad hoarding at the entrance of a Paris Metro station

4 days ago

8 min read
Best Ads of the Week: Apple’s Parisian iPad plug and Spike Lee’s slice of New York
Nestle
Designed on iPad

07 Aug 2024

4 min read
Ad of the Day: Apple’s ‘Designed on the iPad’ campaign piggybacks on Olympics
TBWA
Google facade sign

05 Aug 2024

4 min read
Google’s search business violates US competition law, judge rules in landmark case
Microsoft
New York Stock Exchange building

01 Aug 2024

12 min read
Mapping big tech’s quarterly results: Commerce shakeup, cloud boom & AI’s proving grou...
Microsoft
Apple News interface

16 Jul 2024

4 min read
Taboola shares surge as the adtech firm, known for clickbait, secures Apple ads deal
Data & Privacy
Fish and devil and a man, characters from the film

16 Jul 2024

2 min read
Ad of the Day: Whimsical Apple film shot on iPhone celebrates Latin American culture
TBWA
A customer being fitted for a Vision Pro headset by an Apple employee at an Apple store

15 Jul 2024

19 min read
Apple’s Vision Pro $1.4bn failure shows importance of market orientation
Opinion
China

12 Jul 2024

7 min read
Weekly AI Recap: China leads world in genAI use & Microsoft leaves OpenAI board
Google
Prem Akkaraju

28 Jun 2024

6 min read
Weekly AI Recap: Stability AI gets a new lease on life & record labels sue AI companies
Apple

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