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Adidas

Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company.

It uses its adspend to bite into Nike's market supremacy while keeping speculative upstarts at bay.

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Coi Leray crafts unique ensembles with Adidas sneakers in Foot Locker campaign
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Nigel Farage wears Adidas, attacks 'woke' Nike

24 Apr 2024

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What to do when Farage adopts your fashion
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18 Mar 2024

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Adidas & Hailey Van Lith quell the anxieties of college athletes in ‘You Got This’
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29 Feb 2024

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Has the Nike Air bubble popped for gen Z?
The Drum Network
Adidas Peter Saville

31 Oct 2023

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Ad of the Day: Adidas unites Manchester legends for New Order-inspired designs
Adidas
'We Gave the World an Original. You Gave Us a Thousand Back' - Adidas campaign

15 Sep 2023

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Adidas charts history of its iconic Originals sneakers in global campaign
Adidas
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01 May 2023

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‘Can’t put a genie back in a bottle’: brand experts on Adidas’s lawsuit over Ye co...
Adidas

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