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Lego

Lego is a globally recognized toy brand with a strong brand identity around the world.

Get the latest news and updates from Lego's advertising campaigns as we explore how Lego has adapted their marketing strategy to embrace digitalization.

Lego
Premium Item

24 Mar 2023

5 min read
TBWA\MCR’s campaign for Legoland hints at new ‘modular’ approach to global marketing
TBWA Manchester
Lego China

17 Mar 2023

2 min read
Lego China brings dream cars to life in hyper realistic film
china
'One Set to Rule Them All' Lego/Lord of the Rings campaign

08 Feb 2023

1 min read
Lego celebrates romantic fellowship in Lord of the Rings adult set promo
lego
Lego

06 Dec 2022

3 min read
How Lego and a west Harlem-based NGO created meaningful change in the community
Experiential Marketing
Kevin from Home Alone as giant Lego

06 Dec 2022

3 min read
How Lego Group brought the world together to find Kevin McCallister
Experiential Marketing
Lego Christmas ad

01 Nov 2022

2 min read
Lego taps Katy Perry for ‘biggest ever’ Christmas campaign
Christmas
Lego-Beautiful2

10 Aug 2022

3 min read
To celebrate Lego’s 90th birthday, here’s 5 of its best ads
creativity
Lego-Rankin1

05 Aug 2022

2 min read
Lego celebrates 90th birthday with Rankin-shot campaign starring Peter Crouch
creativity
Lessons in branded content from Lego Masters

11 Jul 2022

5 min read
Hit show Lego Masters shares the building blocks of branded entertainment
lego

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