Categories Marketing Agencies Creative Media Sustainability Technology

Gap

Heineken 'The Night is Young' campaign among top brand stories of 2021

23 Dec 2021

6 min read
Pro-vaccine stances and stock market flotations: the biggest brand stories of 2021
BBC
Gap

09 Nov 2021

5 min read
Can Katy Perry help plug Gap back into the pop culture zeitgeist?
Christmas
How to take back control

05 Jul 2021

5 min read
Gap’s demise is a warning to any CMO who says ‘the customer is in control of my brand�...
Opinion
Gap

02 Jul 2021

7 min read
Gap: where did it all go wrong for the iconic 90s brand?
Retail
Ensemble studio

04 Feb 2021

4 min read

Sponsored

The importance of design to brand success
Promoted
Yeezy

13 Oct 2020

2 min read
Problem Solved #17: Gap CMO on rebuilding its brand through individuality
gap
How Gap’s new CMO is reinventing the iconic brand as it struggles to find its place in the apparel industry

15 Sep 2020

6 min read
Amid plummeting sales, Gap's new CMO hopes to revive it as emblematic cultural brand
gap
Gap's Alegra O'Hare out after 11 months

22 Jan 2020

3 min read
Gap looks to ‘redefine’ CMO role as Alegra O’Hare exits after 11 months
gap
Gap It's Our Denim Now

12 Sep 2019

7 min read
As Gap turns 50, CMO Alegra O’Hare reveals her plan to build the brand back to ‘icon’...
gap

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