Categories Marketing Agencies Creative Media Sustainability Technology

Sports Marketing

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams.

We dive into the marketing tactics that keep the world’s biggest sports organizations on top of their game and the strategies that bring brands the most awareness and best ROI.

WWE Raw stadium

23 Jan 2024

9 min read
$5bn Netflix-WWE deal a ‘harbinger of what’s to come’ for live sports
media planning and buying
Just Eat Euros

19 Jan 2024

6 min read
Politics and sports have never been closer. For brands, silence isn't neutrality
Opinion
ESPN SportsCenter

12 Oct 2023

3 min read
Ad of the Day: NHL stars put the Stanley Cup in the dishwasher in ESPN SportsCenter ads
Sports Marketing
Photograph of a rugby stadium from behind the goal posts

08 Sep 2023

5 min read
Considering a sports agency as the Rugby World Cup kicks off? Here are 20
Sports Marketing
Enzo - 01

01 Sep 2023

2 min read
Ad of the Day: Chelsea FC travel back to the 90s for 23/24 kit launch
Football
Braze Article Header Day 2

15 Aug 2023

5 min read

Sponsored

How marketers can fuel the endless season of fandom
Promoted
A woman and a football

26 Jul 2023

5 min read
Powerful storytelling in women’s sport won’t end with the World Cup
The Drum Network
Budweiser World Cup
Premium Item

18 Jul 2023

10 min read
Despite tricky timings for many viewers, brands shouldn’t sleep on the Women’s World C...
Football
TNT

18 Jul 2023

7 min read
What BT and Discovery need to do to make a success of TNT
Opinion

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024