Opinion

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Travel image of a sunlit stone street with white villas

29 Jul 2024

5 min read
Paid search: How can travel brands leverage search ads this summer?
Open Mic
A train carrying a passenger (leaning out of the window) travels through green mountains

29 Jul 2024

6 min read
Customer loyalty: a lost cause in travel? Not if you rethink it
Open Mic
An ad from Jackson Hole, a tourist destination urging fewer visitors

29 Jul 2024

5 min read
Advertising overcrowded your dream holiday destination - it can also save it
Opinion
Treading water
Premium Item

29 Jul 2024

3 min read
Flat figures show that IPG and Havas continue to tread water in Q2 results
Opinion
A hand shaping itself around the outside of a light-ring

26 Jul 2024

7 min read

Sponsored

As influencer marketing strives for authenticity, diversity and independence are key
Promoted
Heineken as a mispelled tattoo

25 Jul 2024

6 min read
Our Heineken 150 year campaign proves your brand anniversary doesn’t need to be boring
Opinion
Faith meets a new robot friend

25 Jul 2024

7 min read
What it really takes to make the film you want using gen AI
Opinion
A brutal cartoon celebrating Liquid Death

24 Jul 2024

10 min read
Why Liquid Death is so much more than a promotional fad
Opinion
Will the cookie disapear?

23 Jul 2024

4 min read
​Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Opinion
A man in a suit going to the office

23 Jul 2024

6 min read
Trad men: the portrayal of dads in ads is stuck in the 1960s
Opinion
Brat

23 Jul 2024

7 min read
Charli XCX’s Brat campaign should turn you all green with envy
Opinion
Doctor Who promotional picture

22 Jul 2024

5 min read
Why our Doctor Who creator strategy was inspired by the Time Lord’s companions
Opinion
Prime Truck

18 Jul 2024

5 min read
Amazon seizes the Prime Day
Opinion
Two men in suits emerging from their wedding ceremony, one with his arm raised in celebration, the other looking at his wedding ring, as guests throw confetti

17 Jul 2024

14 min read
Don’t make gay ads for the gays, make gay ads for profit
Opinion
Shoe and Adidas logo

16 Jul 2024

4 min read
Why ready-made marketing is no match for football’s glorious chaos
Opinion
A customer being fitted for a Vision Pro headset by an Apple employee at an Apple store

15 Jul 2024

19 min read
Apple’s Vision Pro $1.4bn failure shows importance of market orientation
Opinion
Two women point to an OOH ad at Cannes Lions Festival of Creativity

12 Jul 2024

5 min read
How OOH swept Cannes Lions & set a new creative bar: Insights from an outdoor jury member
Open Mic
Diamonds

11 Jul 2024

6 min read
Diamonds are forever. But will shoppers favor lab-grown brands?
Opinion

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