Categories Marketing Agencies Creative Media Sustainability Technology

Twitter

Social media platforms such as Twitter are a vital cornerstone of the internet and now play an influential role in society. With 300+ million users, the platform has garnered enough soft power that it can influence political elections, becoming the go to source of information for important news events.

Take a deep dive into the strategies Twitter uses to operate a successful advertising service that is able to keep the business running.

X app on mobile screen

09 Jan 2024

6 min read
X is (once again) suspending accounts of journalists who have been critical of Musk
Social Media
A person's hand, scrolling on the homescreen of a smart phone

09 Jan 2024

5 min read
Whatever happens to Elon Musk’s X, ‘everything apps’ are the future – just ask WeC...
The Drum Network
X app logo with man's shadow in front of it

04 Dec 2023

8 min read
‘She won’t last long’: Experts on why Linda Yaccarino is still defending Elon Musk
Social Media
Person opening X app on their mobile phone

21 Nov 2023

12 min read
X sues media watchdog as brands including Apple, IBM, pull ad spend: the drama, explained
Social Media
X app on mobile phone display

14 Nov 2023

9 min read
Media buyers on alert as misinformation about Israel-Hamas worsens on X
Facebook
X app logo

27 Oct 2023

12 min read
‘That bird is dead’ – how a year of Elon Musk tanked Twitter’s ad business
Social Media
The logo of X, formerly known as Twitter

27 Oct 2023

6 min read
A year of Elongate: The ongoing scandal of Elon Musk’s Twitter
The Drum Network
Lego figures acting out a dangerous tree-trunk-bridge crossing by a jeep

26 Sep 2023

5 min read
Fields of dreams: Why self-contained cross-media platforms are doomed to fail
The Drum Network
X app logo

19 Sep 2023

8 min read
Musk’s aim to convert all X users to paying subscribers deemed ‘risky strategy’
Twitter

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024