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Social media platforms such as Twitter are a vital cornerstone of the internet and now play an influential role in society. With 300+ million users, the platform has garnered enough soft power that it can influence political elections, becoming the go to source of information for important news events.

Take a deep dive into the strategies Twitter uses to operate a successful advertising service that is able to keep the business running.

Illustration of Elon Musk next to explosion

4 days ago

13 min read

X fired a kill shot at Garm. Now, ad industry collaboration & standards-setting may suffer

Social Media

Linda Yaccarino's lawsuit announcement

07 Aug 2024

11 min read

Bewildered adland says Musk’s lawsuit will only make things worse for X

Twitter

X app display in app store on mobile phone screen

12 Jul 2024

8 min read

X’s ad policies & pay-to-play blue checks face probe; experts see more EU crackdown ahea...

Social Media

A collage of memes of the political leaders in the 2024 election

04 Jul 2024

9 min read

How fleeting memes, not memorable marketing, came to dominate the UK general election

Twitter

Elon Musk and Mark Read

19 Jun 2024

7 min read

Elon Musk on why he told advertisers to ‘go fuck yourself’ – and why he wants them b...

Cannes Lions

10 Jun 2024

4 min read

Google, Meta, TikTok & others agree to improve age assurance for alcohol advertising

Google

12 Mar 2024

9 min read

Media experts split on the viability of Musk’s proposed YouTube rival

Google

US Congress building

31 Jan 2024

15 min read

5 key takeaways from Meta, TikTok, X, Snap’s Congressional hearing on kids’ online saf...

Facebook

Video on mobile

10 Jan 2024

7 min read

X’s newly proclaimed ‘video-first’ strategy unlikely to assuage advertisers, experts...

Social Media

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