The Winners Circle: Heineken & Kantar talk consumer-centric storytelling in '150 years of #Whateverken'

Innovating advertising in CTV and beyond

From strategically placed QR codes during live sports to the power of personalized narratives, GALE's Winston Binch explores how simplicity and creativity converge to create memorable ad experiences, and the role of generative AI in enhancing creative outputs and the future of personalized video content.

The role of OEMs in the CTV revolution

LG Ad Solutions' Ryan Afshar explores the pivotal role of original equipment manufacturers (OEMs) in the CTV landscape, shedding light on their responsibilities and opportunities across advertisers, content owners, and viewers. He explores how enhancing the viewer experience through advanced smart TV technology and intuitive operating systems can facilitate seamless content discovery.

The future of advertising: integrating creativity and technology

In the rapidly evolving world of advertising, creativity and technology are becoming increasingly intertwined. GSDM's Dave Kersey explores the promising potential of CTV as a platform for delivering interactive and personalized experiences, leveraging its ability to collect data and automate processes to transform the way advertisers engage with audiences.

Navigating the shift from traditional to connected TV

A+E Networks' Mark Garner explores the transformative journey from traditional broadcast to CTV and rise of FAST and how this shift is revolutionizing content consumption, advertising strategies, and audience engagement globally.

CTV advertising: opportunities, challenges & innovations

LG Ad Solutions' Helen Keelan explores the dynamic landscape of CTV advertising, highlighting both opportunities and challenges; more specifically the advantages of leveraging OEM data and innovative formats like shoppable ads to effectively engage audiences.

Maximizing CTV advertising: data-driven creativity & privacy-safe strategies

The Trade Desk's Verna De Jesus explores the innovative world of CTV advertising, where bespoke creative strategies meet advanced data leveraging, and how first-party, retailer, and AI-driven data can be utilized to craft personalized ads that resonate with audiences on a deeper level.

Innovations in CTV advertising and data collaboration

LG Ad Solutions' Mike Brooks explores the forefront of CTV advertising innovations and data collaboration, and how brands are creatively leveraging technology, such as cleanrooms, to securely share and analyze data across ecosystems, enhancing targeting and measurement capabilities.

M&C Saatchi Group's top creatives on authentic storytellying

Creatives from M&C Saatchi discussed the importance of a strong brand identity, the need for authenticity and stressed the significance of tangible results and the evolving nature of purpose-driven marketing and its impact on consumer demand.

How CMOs can prove they drive business growth

The CMO's role is evolving to drive business growth through a deeper understanding of consumer attitudes and data-driven decision-making. In this session Jane Ostler, EVP of thought leadership at Kantar emphasized the importance of brand differentiation and leveraging data to make strategic decisions.

Attention! How advertisers can grab it and keep it on the open internet

News publisher sites on the open internet are an untapped opportunity for advertisers. So, why aren’t they investing in them more? The Drum sits down with leaders from Onyx by Outbrain and Adelaide, to find out.

5 mins

The Drum Show: TripleLift and Criteo on adtech, AI and targeting

The Drum’s US associate editor Kendra Barnett is joined by Matthew Hogg, senior vice-president of global business development and partnerships at Criteo, and Andrew Eifler, chief product officer at TripleLift, as they talk adtech, AI and targeting in the post-cookie world.

Stagwell CEO Mark Penn on ad industry trends, political advertising & AI

At Stagwell’s Sport Beach at Cannes Lions 2024, the network’s CEO Mark Penn, a former Microsoft exec and political strategist, speaks to The Drum’s associate editor Kendra Barnett about festival highlight, AI’s role in the ad industry, the biggest challenges facing marketers today, the digital evolution of political advertising and more.

How cultural partnerships can drive brands to pole position

Partnerships are an incredible tool to help brands find their voice in culture, say MoneyGram’s CMO Greg Hall and Cutwater CCO Chuck McBride – but what lessons from the iconic MoneyGram brand’s F1 partnership can help other brands drive genuine engagement with fans?

The Drum Show: Media.Monks, Adobe & Tripadvisor on artificial intelligence

Join Henry Cowling from Media.Monks, Ken Reisman from Adobe, Bastien Parizot from Reckitt, and Christine Maguire from Tripadvisor as they discuss how technology, people, and processes combine to redefine marketing success and boost creative efficiency.

25 mins

The Drum Show: Shaun White, Benjamin Golik from Uncommon & Jane Ostler from Kantar

Join host Gordon Young in the premiere episode of The Drum Show in Cannes 2024 as he chats with snowboarding superstar Shaun White, Benjamin Golik from Uncommon, and Jane Ostler from Kantar. Don't miss out on their unique insights and stories straight from the heart of Cannes!

22 mins