Keeping the 4Ps sacred with Steven Seddon, CMO @ Ice Travel Group

Senior marketers join The Drum’s CEO & Co-Founder to share the strengths, weaknesses, opportunities and threats to a marketing professional in times of great change. Since the finance team isn’t at Cannes sipping rosé, CMO's have to bring in-market intel to the boardroom. Steven shares how marketers share the customer-focused big-picture vision to balance brand and performance marketing.

6 mins

From strategy to storytelling with Gabrielle Boko, CMO @ NetApp

Senior marketers join The Drum’s CEO & Co-Founder to share the strengths, weaknesses, opportunities and threats to a marketing professional in times of great change. Marketers can see across everything, bringing the brand story vision to a tangible product roadmap... until digital transformation puts storytelling on the back burner. We can be our own worst enemy – marketers need to get back in front of the customers to enhance the experience.

6 mins

Balancing art, science, and imposter syndrom with Jill Wiltfong, CMO @ Korn Ferry

Senior marketers join The Drum’s CEO & Co-Founder to share the strengths, weaknesses, opportunities and threats to a marketing professional in times of great change. With challenge comes opportunity. Marketing has the platform to see the vision, ingest strategy, and execute the purpose of an organization. However, a lack of focus can cause an identity crisis and lower self-perception. Balancing consumer data with customer experience can pull an organization ahead.

6 mins

Embrace tech while maintaining consumer trust with Deborah Honig, Chief Customer Officer @ Samsung

Senior marketers join The Drum’s CEO & Co-Founder to share the strengths, weaknesses, opportunities and threats to a marketing professional in times of great change. Humanity can power creativity, insight, and memorable campaigns. There is room for more tech, and more diversity, to create authentic work assisted by AI.

8 mins

Driving company growth through marketing with Jim Mollica, CMO @ Bose

Senior marketers join The Drum’s CEO & Co-Founder to share the strengths, weaknesses, opportunities and threats to a marketing professional in times of great change. CMOs are tasked with speaking to the customer, and to the CFO. Lean in with financial metrics in the board room, and content creation on social media to have open communication between all parties.

9 mins

Living and breathing the consumer with Claudine Patel, CMO @ Sanofi

Senior marketers join The Drum’s CEO & Co-Founder to share the strengths, weaknesses, opportunities and threats to a marketing professional in times of great change. Keeping a spirit of curiosity and bravery will keep marketing relevant for consumers and businesses. Clear a path through the clutter by simplifying data to read consumer signals.

7 mins